International children’s drama franchise Drama Kids is celebrating a significant milestone with the recent appointment of Eleanor (Ellie) Reynolds as the Master Franchisee for Canada. Ellie, a seasoned professional boasting over 15 years of experience in the franchising industry, combines her wealth of expertise with a profound passion for empowering young minds through drama. In her new role, Ellie is the dynamic force propelling Drama Kids’ expansion efforts across the country.
“I’m thrilled to join as the Master Franchisee for Canada,” said Ellie. “As a fervent advocate of Drama Kids’ core values, I’m committed to empowering children with high-quality drama education and a space to cultivate essential life skills. I’m eager to lead its expansion efforts, ensuring that Drama Kids extends its reach to positively impact the lives of even more children nationwide.”
Starting her career as a Senior Marketing Executive and soon after, she started her own consultancy firm Ellie-Corp to help grow the brand profile of businesses across Canada. Her proven track record in amplifying the visibility and success of diverse organisations equips her with a unique perspective to enhance Drama Kids’ presence and impact within the Canadian market.
“With my extensive experience, I have cultivated a vast skillset and in-depth knowledge about brand development and franchising,” explained Ellie. “I’m confident that my expertise can bring a positive impact to Drama Kids. Following its recent rebrand, I believe the timing is ideal for us to realign our mission in Canada, ensuring that Drama Kids sustains its growth and flourishes in 2024 and beyond.”
For over four decades, Drama Kids has been unwavering in its commitment to creating a nurturing and empowering environment for its students. Through its non-competitive approach, it encourages children to be themselves – allowing them to thrive and develop skills that will last a lifetime. Its comprehensive self-development programme is designed to build confidence, enhance communication and social skills, nurture self-esteem, foster critical thinking, and much more.
Under Ellie’s leadership, Drama Kids strives to not only enhance its brand presence but also to grow its dynamic network of likeminded franchisees who share the brand’s mission. “The surging demand for this invaluable service in Canada signals an exhilarating opportunity, and I’m keenly aware of its boundless possibilities. One of my primary responsibilities will involve the recruitment of new franchisees into the Canadian network. Canada remains untapped in terms of quality drama education, and Drama Kids’ innovative approach, coupled with a fresh strategic vision, pledges to create a lasting impact on the lives of children and franchisees alike,” said Ellie.
Drama Kids’ global network boasts over 150 franchisees operating in over 35 countries. With comprehensive training covering teaching, marketing, programme administration and specialised support readily accessible to franchisees both before they launch and throughout their journey.
For Becky Goodfield, COO of Drama Kids, Ellie was the perfect candidate to take Drama Kids to new heights in the region. “Ellie’s extensive experience and her commitment to nurturing creativity, confidence and communication skills in children align seamlessly with Drama Kids’ core values. This makes her a natural fit to spearhead this exciting chapter of growth. We’re eagerly anticipating the opportunity to collaborate with Ellie and the rest of the Canadian network, and we are excited to witness the positive impact she will undoubtedly bring.”
