Hull KR and Hull-based smart solutions and broadband provider, Connexin, are delighted to announce a two-year extension to their men’s first team principal partner sponsorship deal.
The extended partnership with Hull KR follows on from the provider’s recent announcement of Connexin Live, the newly rebranded live entertainment venue in Hull’s city centre as it reinforces its commitment to the area as a local brand bursting with Northern pride.
Since its entrance to the broadband market in 2012, Connexin has provided the region with a more competitive marketplace. Now building its own full-fibre network in the city to offer residents more broadband choice and has worked with Hull KR for the last two years to grow awareness of its offering.
Recently, Hull KR and Connexin worked together to deliver a unique “Last one out of East Hull, turn off the lights” campaign to support the Robins on their trip to the Challenge Cup final, paying homage to the original 1980 fan project. The campaign delighted fans, young and old, many of whom were queuing up for the support banners issued by Connexin. The renewed partnership will see the two working closer than ever before.
Furqan Alamgir, Co-founder and CEO of Connexin, says there’s more of that to come:
“It was always our intention to grow and extend the partnership with Hull KR.
The first two years were about growing our brand recognition and learning what the fans want from a sponsor, which the partnership has done. Now it’s time to have some fun with it and deliver some new and different ideas to help support each other to grow again.
The Robins and the Red Army have our unconditional support.”
Paul Lakin, Chief Executive at Hull KR, said:
“We are delighted to continue our relationship with Connexin.
We are two Hull-based organisations undergoing big change and growth, so in many respects we are perfect for each other, as we continue to flourish alongside each other and disrupt our respective markets.
We feel like the partnership is really finding its feet now, and we can really push each other as forward thinkers in our fields. We enjoy working together and it means a lot to us to know we’ve got their full backing and support for the next two seasons.
Connexin join the company of the iconic brand, Riding Bitter, as our longest ever principal shirt partners. We hope the extension is just the start of many more exciting years to come.”