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Cloud tech innovator appoints new EMEA Head of Sales

Warehouse technology innovator, Synergy Logistics, has appointed a highly experienced business performance lead as it looks to scale up on expansion, growth and drive change.

Chris White joins as Head of Sales for Europe, Middle East & Africa (EMEA) with a dual remit of further improving client engagement and advancing the commercial arm of the business.

Chris has over 25 years of experience in large-scale operations, having worked with companies like Hewlett Packard, Pitney Bowes, and DHL Express. He has held senior positions in IT, supply chain, warehousing, and distribution. In his previous role as a Director for the SaaS Enterprise Division of Parcel2Go, a leading player in the fulfilment market, he achieved a growth of 300% in just seven years. As a result, the Enterprise Division now accounts for 60% of the Group’s overall business and their portfolio has expanded from three to thirty different organizations.

Chris, who began his career playing professional football for 14 years at Portsmouth FC, Peterborough United and Exeter City, stated: “I am thrilled to be a part of Synergy – a company that is as flexible, agile and adaptable as its software solutions. The products they offer make a real, tangible difference and I am excited to contribute to the positive trajectory of the business.”

“I’ll also be working very closely with Synergy’s EMEA CEO, Tony Dobson, who has unrivalled contacts and experience within the industry and continued passion for technological advancement. I can contribute additional expertise in building strong partnerships and delivering enterprise level value.”

To bolster Synergy’s ambitious growth plans, Chris will be supported by Kirsten-Reece Tarpey, who has been promoted to Business Development Manager, and Dan Moss in his new role as Commercial & Operations Manager.

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About Synergy: Synergy Logistics is a leading innovator in warehouse management technology, powering warehousing operations globally for over 50 years. Synergy’s cloud-based warehouse management system (WMS), SnapFulfil, delivers cutting edge technology and rapid return on investment using a proprietary and highly configurable workflow rules engine. With flexibility at its core, SnapFulfil is quick and easy to implement and can swiftly adapt to meet evolving fulfillment demands that ultimately improves warehouse efficiency. Synergy’s latest breakthrough technology, the award-winning SnapControl, is a multi-agent orchestration platform (MAO) that provides a device agnostic, unified approach to automation. SnapControl provides seamless and efficient orchestration of all warehouse devices and robots, with a low total cost of ownership and rapid time to value.

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