Today the UK’s marketing trade body, the Data & Marketing Association (DMA UK), can announce its new Digital Marketing Strategy Skills Bootcamp, funded by the Department for Education (DfE) through its Skills for Life Programme. It will help people across Bournemouth, predominantly those who are working within SMEs, to develop their marketing and digital skillsets.
With SMEs taking a significant hit during covid and the ongoing cost of living crisis, the DMA’s Skills Bootcamps will help supercharge their employees’ creative, data, and digital skillsets, to expand the opportunities available to them and their respective employers.
This new Skills Bootcamp, launching in Bournemouth on 5 May, is a key part of the DMA’s wider campaign to reduce skills gaps and talent shortages across the UK. Not only will they help people to upskill in digital marketing, but they will also increase the talent pool of skilled workers available to local organisations.
“Our Skills Bootcamps will offer support to people from all backgrounds across Bournemouth, not only helping them to develop highly desirable marketing and digital skills, but also helping their employers to supercharge their marketing functions through skills development – boosting local economic growth and productivity,” said Kate Burnett, General Manager of the DMA’s Talent division.
Skills development can boost local business growth
Marketing skills shortages are becoming more prevalent – so a key solution to address this is to enhance the creative, data, and digital skillsets of the current workforce. They are essential to effective marketing in a highly competitive digital age.
The Skills for Life funding from the DfE supports the DMA’s ongoing Micro-upskilling campaign, helping people across the UK benefit from regular personal development opportunities from their employers.
Our research has found that when people feel supported and that their career is being invested in – with clear, structured progression opportunities laid out – it strengthens their relationship with an organisation.
“The DMA believes that learning and professional development are integral to tackling skills shortages and improving people’s employment and career prospects. Investing in people and expanding employee skillsets is exactly what will support business growth, as well as building staff retention, satisfaction, and loyalty,” added Burnett.
