Babingtons Blends are delighted to announce a new retail partnership with Avoca. Celebrating 300 years of weaving at their Wicklow Mill, Avoca is a brand rich in history and heritage. The partnership unites two richly historical companies, focused on producing quality consumer products.
Babingtons Blends will be displayed alongside premium artisanal partners and will be available to purchase in-store from mid-July, six premium blends will be available, across six stores.
“When I spotted Babingtons at a trade show, my eye was immediately drawn to the jewel-like tones of the tins. I was delighted to discover that the tea within was equally as memorable. Avoca customers adore gifting products, so this range will really appeal to them.” Aoife Ryan, Head of Ambient Food Buying, Avoca.
Babingtons Blends – Uniting Rich Heritages
Since 1893, Babingtons Tea Rooms at the foot of Rome’s iconic Spanish Steps, has been serving fine teas to the world’s most discerning tea connoisseurs, always with a dash of eccentricity, wit, and style.
Today Chiara Bedini and Rory Bruce, descendants of the original founders, head up the international business expansion.
Co-owner Chiara Bedini commented, “This is a very exciting stage of Babingtons growth and history – bringing our blends to Avoca. I can’t think of a better place for our mouth-watering, 100% natural blends and we know customers will love our debut offering. I very much look forward to meeting clients and presenting our teas in stores soon”.
A Curated Tea Collection, Presented in Gift Caddie Tins
Customers will enjoy purchasing the launch teas within a stunning ‘jewel-like’ gift caddie, featuring 18 pyramid tea bags, alongside a Babingtons tea bag box, which can be purchased to use as a refill for the caddies.
The launch range includes the award-winning Breakfast Special and Earl Grey Imperial blends. Green tea enthusiasts will enjoy the sweet mint Moroccan Secret and Madame Blue Lady blends.
And for herbal tea lovers, Babingtons popular African Nights offers a sweet almond Rooibos tea, to complete the collection.
Tin Caddies, 18 pyramid tea bags €15.95
Refill tea bag boxes, €10.75
Babingtons Uses Only the Freshest Ingredients
All Babingtons Blends teas are sustainably sourced, hand blended and are 100% natural with no artificial colourings or flavourings. The pyramid tea bags are all biodegradable.
“History is part of our DNA at Babingtons and to be starting a new adventure with this Historical Iconic, Irish brand, not only gives us pride but also ensures and guarantees standards and quality, we are excited to be working together. Thank you for having us!” Rory Bruce, co-owner
Starting out as a small tea and coffee station selling home baking in a corner of one of their stores, the Avoca food offering and experience, has grown substantially to include Food Markets packed with artisanal ingredients, hand-prepared meals and fresh fruit and veg to a dedicated At Home Catering Service.
Debut Avoca Stores
Babingtons range will be available in these locations:
Kilmacanogue, Rathcoole, Dunboyne Malahide, Ballsbridge and Monkstown will launch in 2024.