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Babingtons Blends Tea, Launches in Six Avoca Stores Across The Republic of Ireland

Babingtons Blends are delighted to announce a new retail partnership with Avoca. Celebrating 300 years of weaving at their Wicklow Mill, Avoca is a brand rich in history and heritage. The partnership unites two richly historical companies, focused on producing quality consumer products.

Babingtons Blends will be displayed alongside premium artisanal partners and will be available to purchase in-store from mid-July, six premium blends will be available, across six stores.

“When I spotted Babingtons at a trade show, my eye was immediately drawn to the jewel-like tones of the tins.  I was delighted to discover that the tea within was equally as memorable.  Avoca customers adore gifting products, so this range will really appeal to them.” Aoife Ryan, Head of Ambient Food Buying, Avoca.

Babingtons Blends – Uniting Rich Heritages
Since 1893, Babingtons Tea Rooms at the foot of Rome’s iconic Spanish Steps, has been serving fine teas to the world’s most discerning tea connoisseurs, always with a dash of eccentricity, wit, and style.

Today Chiara Bedini and Rory Bruce, descendants of the original founders, head up the international business expansion.

Co-owner Chiara Bedini commented, “This is a very exciting stage of Babingtons growth and history – bringing our blends to Avoca. I can’t think of a better place for our mouth-watering, 100% natural blends and we know customers will love our debut offering. I very much look forward to meeting clients and presenting our teas in stores soon”.

A Curated Tea Collection, Presented in Gift Caddie Tins
Customers will enjoy purchasing the launch teas within a stunning ‘jewel-like’ gift caddie, featuring 18 pyramid tea bags, alongside a Babingtons tea bag box, which can be purchased to use as a refill for the caddies.

The launch range includes the award-winning Breakfast Special and Earl Grey Imperial blends. Green tea enthusiasts will enjoy the sweet mint Moroccan Secret and Madame Blue Lady blends.

And for herbal tea lovers, Babingtons popular African Nights offers a sweet almond Rooibos tea, to complete the collection.

Tin Caddies, 18 pyramid tea bags €15.95
Refill tea bag boxes, €10.75

Babingtons Uses Only the Freshest Ingredients
All Babingtons Blends teas are sustainably sourced, hand blended and are 100% natural with no artificial colourings or flavourings. The pyramid tea bags are all biodegradable.

“History is part of our DNA at Babingtons and to be starting a new adventure with this Historical Iconic, Irish brand, not only gives us pride but also ensures and guarantees standards and quality, we are excited to be working together. Thank you for having us!”  Rory Bruce, co-owner

About Avoca
Starting out as a small tea and coffee station selling home baking in a corner of one of their stores, the Avoca food offering and experience, has grown substantially to include Food Markets packed with artisanal ingredients, hand-prepared meals and fresh fruit and veg to a dedicated At Home Catering Service.

Debut Avoca Stores
Babingtons range will be available in these locations:
Kilmacanogue, Rathcoole, Dunboyne Malahide, Ballsbridge and Monkstown will launch in 2024.

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Babingtons Blends Breakfast Special Tea

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Notes to editors

The Babington Avoca Collection Breakfast Special A rich and wonderfully balanced English breakfast tea created for Babingtons in the 1950s. An extraordinary Breakfast tea, made by blending three black teas: Ceylon, Darjeeling, and Yunnan. Pair with a delicious breakfast; eggs, bacon, or cream cakes and desserts Beneficial properties: black tea, known as ‘red tea’, in China, is produced with fully oxidized leaves of the Camelia Sinensis. The tea plant contains vitamins, minerals, polyphenols, and caffeine, which help us improve performance and concentration. Award Winning Earl Grey Imperial Our delightfully balanced and elegant version of the famous bergamot infused tea, enriched with lemon zest and vibrant petals. When creating our Imperial Early Grey, we wanted a bergamot tea in which the flavour of the tea wasn’t overwhelmed by the scent of the other ingredients. As a base we chose a Ceylon black tea from Sri Lanka, to which we then added bergamot essence, lemon peel and flower petals, to make our blend delicious and good looking. In 2022, the Babingtons Earl Grey Imperial, Won Highly Commended at the Great British Food Awards Pair with savouries; smoked salmon, wild rice salad Pair with sweets: biscuits, apple cake, apple pie, carrot key and lemon pie Beneficial properties: black tea, known as ‘red tea’, in China, is produced with fully oxidized leaves of the Camelia Sinensis. The tea plant contains vitamins, minerals, polyphenols, and caffeine, which help us improve performance and concentration. Madame Blue Lady, Green Tea A sweet and scented blend of green tea with strong floral notes of cherry blossom and hints of tropical fruits. This mouth-watering, all-natural blend of Chinese Sencha green tea has a rich, floral cherry blossom note, blended with hints of soft tropical fruit. Pair with sweet treats; lemon pie, pavlova, Victoria sponge, shortbread, cheesecake, carrot cake and scones. Beneficial properties: green tea is the oldest of the tea categories and is produced mostly in China, with the buds of the Camelia Sinensis or with the bud and the first young leaves. Once the leaves are plucked, they are left to oxidize slightly before the process is stopped either by dry heat or by steam (Japan). Because green teas are only slightly oxidized they keep all the healthy benefits of the Camelia Sinensis, such as polyphenols, antioxidants, fluorides, minerals, and vitamins. Chiara Bedini Role: CEO of Babingtons srl Rome & Tea & Brand Experience Director BTC/Babingtons Blends Chiara is imbued with the aromas and essence of the brand, which has afforded her the gift of creating and curating Babingtons teas over the past 20 years. Chiara brings her gift and passion to life in every aspect of the brand experience. Whether writing her tea blog or designing and delivering tea courses & events ranging from tea etiquette to the perfect afternoon Victorian Tea. Chiara is very proud of her work in establishing and running the Babingtons Foundation whose purpose is to educate the predominantly female, young Darjeeling tea plantation workers. Rory Bruce Role: President of Babingtons srl Rome & Development Director BTC/Babingtons Blends Steeped in the business and the brand from childhood, Rory has spent the past 20 years running and growing the family jewel. He is passionate about the brand’s heritage and works to promote Babingtons Rome, through associations that promote historical locations in Italy, including Locali Storici d’Eccelenza and Locali Storici d’Italia. With Chiara, Rory works hard to progress the Babingtons Foundation and looks forward to the evolution of this journey through the UK launch of Babington Blends.

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Anna Paganelli

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Babingtons Blends

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07904 117073

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