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Asurion Europe reveals savings potential of tech protection plans

UK customers could be saving over £18.8 billion by extending device lifecycles

London, UK, 29 June 2023 – A new study by Asurion Europe assesses the financial and environmental impact of investing in home tech protection. The research found that each UK customer could be saving over £400 on average by investing in tech cover and extending the life of smartphones, tablets or laptops by a year.


Based on this calculation, the UK population could be saving over £18.8 billion by prolonging the lifetime of devices for an additional year and remembering to trade in their devices at the end of that year. This is equivalent to ten times the Government’s latest home energy efficiency boosting grant or just a little less than the Chancellor’s 2023 funding announcement for carbon capture, utilisation and storage.


Additionally, extending lifetime by a year reduces the carbon footprint of manufacturing replacement devices by an average 99 kilos CO2­e per person, which scales up to over 4.5 million tonnes CO2­e across the nation. This is equivalent to 0.9% of the country’s total greenhouse gas emissions.


However, a range of factors are holding customers back from extending device life, including the cost or inconvenience of repair, a lack of awareness of how to dispose of e-waste responsibly, or simply the desire to stay up to date with the latest models. With e-waste one of the fastest growing waste streams globally and the UK generating the second-highest amount of e-waste per person, convenient and effective solutions for device repair and disposal are crucial.


Gavin Miller, CEO, Asurion Europe comments, “Given our reliance on technology and our extensive use of digital products, we need to be savvier as a society about how to responsibly replace or dispose of devices. Tech protection can comprehensively cover device maintenance, installation, optimisation, repair and trade-in options – saving customers a neat sum while reducing environmental footprint. This is especially helpful in the current economic circumstances, as we all aim to make our money go further.”


The full report, including a breakdown of financial and environmental savings across UK regions, can be downloaded on the Asurion Europe website.



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About Asurion As the world’s leading tech care company, Asurion eliminates the fears and frustrations associated with technology, to ensure our nearly 300 million customers get the most out of their devices, appliances and connections. *I hope this is something you will consider sharing with your readers. Please let me know if you have any queries about the release or if you might be interested in a full-length article on this topic (FYI: On October 14th, it’ll be International E-waste Day, and the theme is ‘invisible’ e-waste.). *

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Kieran Baxter

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