Press release distribution is the process of getting your press release into the hands of journalists and other media outlets. The goal of press release distribution is to get your press release published in as many places as possible, in order to increase the visibility and reach of your message.
There are a few different ways to distribute press releases, including:
- Emailing the press release directly to journalists and media outlets
- Posting the press release on your own website and social media channels
- Submitting the press release to free or paid press release distribution websites, which will make it available to a wider audience of journalists and media outlets
- Hiring a PR firm to handle press release distribution for you
The most effective method of press release distribution will depend on your goals and resources.
What are the benefits of free press release distribution websites?
There are a few benefits to using free press release distribution websites:
- Cost: The most obvious benefit is that they are free to use. This can be especially appealing for small businesses or organizations with limited budgets for marketing and PR.
- Reach: Free press release distribution websites can help you reach a wider audience, as they often have a large network of journalists, bloggers, and other influencers who may be interested in your news.
- Search engine visibility: By distributing your press release through these websites, you can improve the search engine visibility of your website and press release. This can help you reach a wider audience and increase the chances of your press release being picked up by other media outlets.
- Brand visibility: Press releases can help build brand awareness and establish your organization as an industry leader. Distributing press releases through free websites can help get your name and message out to a wider audience.
It’s worth noting that while these websites can be a good way to get started with press release distribution, the reach and visibility of your release may be limited compared to paid distribution services.
What free press release distribution websites are there?
There are a number of websites that allow you to distribute press releases for free. Here are a few options:
- PRLog
PRLog (PRLog.org) is a website that allows users to create and distribute press releases online. Press releases are written statements that provide information about a company, product, or event and are typically issued to the media for the purpose of promoting something. PRLog allows users to create and post press releases for free, which can then be picked up and published by media outlets or found by members of the public through search engines. PRLog also offers paid services, such as premium distribution and additional features for press releases.
- PR.com
PR.com is a website that provides a platform for companies, organizations, and individuals to promote themselves and their products or services through press releases and other forms of online marketing. It offers a variety of tools and services, including the ability to create and distribute press releases, a directory of companies and services, and a job search database. PR.com also provides a platform for event promotion and ticket sales, and offers a range of advertising and sponsorship opportunities. The site was founded in 1996 and is headquartered in New York.
- PRWeb
In addition to press release distribution, PRWeb also offers additional services, such as SEO optimization and social media promotion, to help users increase the visibility and reach of their press releases. PRWeb is owned by Cision, a public relations software and services company.
- 1888PressRelease
1888PressRelease offers a range of distribution packages at different price points. It also offers additional services, such as SEO optimization and social media promotion, to help users increase the visibility and reach of their press releases. 1888PressRelease is owned by IDG Communications, a technology media, data, and marketing services company.
It’s worth noting that while these websites may allow you to distribute your press release for free, the visibility and reach of your release may be limited compared to paid distribution services.
Here are a few potential disadvantages to using a free press release distribution service website:
- Limited distribution: Free press release distribution services may not have the same reach or distribution networks as paid services, which could limit the visibility of your press release.
- Poor quality of published releases: Free press release distribution services may not have the same editorial standards as paid services, and as a result, the quality of published releases may be lower.
- Lack of analytics: Many free press release distribution services do not offer analytics or tracking tools to help you measure the success of your press release.
- Limited customization options: Free press release distribution services may have fewer customization options, such as the ability to target specific media outlets or industries.
- Less credibility: Press releases distributed through free services may be viewed as less credible by journalists and other media professionals.
