VisitAberdeenshire is partnering with luxury ice-cream brand Mackie’s of Scotland on the latest ‘Above and Beyond’ campaign to promote the region as a holiday destination across the UK this summer.
And one lucky individual will scoop a two-night break in Aberdeen and Aberdeenshire in a prize draw being promoted on 80,000 tubs of Mackie’s popular honeycomb ice cream, being distributed UK wide next month. Three runners-up will each receive a year’s supply of Mackie’s ice cream.
With a taste of Aberdeenshire sunshine in every tub, the honeycomb ice cream is made with molten pieces of honeycomb produced to a traditional recipe in Mackie’s sweetie kitchen at the family farm near Rothienorman in Aberdeenshire. It featured in the recent “Inside the Factory” programme with Greg Wallace on BBC2.
Chris Foy, CEO VisitAberdeenshire said: “We’re delighted to continue our collaboration with Mackie’s of Scotland on another marketing campaign which flies the flag for the region as a must-see destination with a fantastic food and drink larder.
“Above and Beyond encapsulates the high-quality visitor experience offered here in the north-east from our scenery, accommodation, places to eat and drink and varied attractions.”
Mac Mackie, Mackie’s of Scotland’s Managing Director said, “We’re pleased to be part of the campaign to promote a wonderful area of the country, which has become synonymous with quality food and drink products – something that Mackie’s is proud to be a part of.”
The special promotional tubs will feature a link to a website where ice cream and travel fans alike will be able to enter the competition in the hopes of winning an unforgettable break for two in Aberdeen and Aberdeenshire or a number of Mackie’s ice cream related prizes.