Growing esports franchise Valhallan has partnered with international charity Autism Speaks, the non-profit organisation dedicated to enhancing the lives of people with autism through research, advocacy, programmes and services. Valhallan will further its commitment to empowering children across the spectrum by raising awareness and funds while creating inclusive opportunities for children and adults with autism to participate in esports. Through this partnership, the franchise further bolsters its mission to guide players, whatever their background, to realise their potential in both esports and as team players.
As part of its support for Autism Speaks, Valhallan arenas will have the opportunity to achieve an Autism Friendly designation – the first of its kind in esports. In addition, Valhallan will donate one dollar – or the British equivalent – of every monthly membership and raise funds through events such as esports tournaments and participation in official Autism Speaks Walks.
“As a father of an autistic child, one of the biggest challenges is to find social situations where my son feels comfortable, and Valhallan creates an environment where kids of all backgrounds can connect through their common interests,” said Matt Phillips, Brand President of Valhallan. “We’re proud to be teaming up with Autism Speaks to continue to make a difference in the lives of children and adults with autism as we make esports accessible to all.”
To kick off its support, Valhallan will host the “Rise to Ragnarök” competition in January – the first of an annual Ragnarök youth esports tournament series – which will provide gamers of all backgrounds and abilities the opportunity to compete while raising funds for Autism Speaks.
“Deeply ingrained in Autism Speaks’ mission is a commitment to creating a more equitable and accessible world. We’re excited to be working with Valhallan as they share our passion for this vision,” said Keith Wargo, President & CEO of Autism Speaks. “With Valhallan’s support and dedication to fostering understanding and acceptance of children on the spectrum, we are building a brighter tomorrow where all people with autism can reach their full potential.”
The announcement of the partnership closely follows the announcement of the acquisition of NXT UP Esports league, helping Valhallan to expand across the globe virtually and bring accessible and inclusive esports training and competition, regardless of skill to youth gamers 7-18 years old.
Valhallan continues to open arenas across multiple countries, creating more spaces and communities for youth players from various backgrounds. Including the soon-to-be-announced first London location, each Valhallan arena will be working toward an official Autism Friendly designation through training that covers autism awareness and strategies for providing first-in-class inclusive service for customers. The brand also intends to create employment opportunities as esports coaches for adults with autism and other disabilities.
Approximately one in 100 people are on the autistic spectrum and there are around 700,000 autistic adults and children in the UK, a significant driver for Valhallan’s commitment to the charity.
