Unlimited, the insight-driven, tech-enabled, integrated agency group has today announced the appointment of Elinor Jones as Managing Partner on its prominent Government account. Her remit will cover all Government accounts and she will sit on TMW Unlimited’s leadership team.
With over 20 years of industry experience, ten of which in the public sector, Jones takes on the new role after over a year in Government, leading strategic communications for the Department of Business and Energy and Industrial Strategy.
Before joining the Civil Service, Jones set up the Government practice at Ogilvy and worked with departments such as The Department for International Trade (DIT), Public Health England and the Post Office, executing campaigns that drove positive behaviour change.
Before that she spent several years at the BBC delivering brand and programme communications across the whole portfolio, from broadcast and radio to online.
Earlier this month the Unlimited & Pablo consortium won one of the biggest contracts in the UK – the Cabinet Office. In May, they were also appointed by HMRC to handle its creative account – the pitch was one of the first to unfold since the new Government roster was announced.
Elinor Jones, Managing Partner at Unlimited said “Unlimited’s Human Understanding Lab has just the type of insight, data, and neuro we need to develop behavioural change campaigns our government needs. I joined because I truly believe Unlimited is uniquely positioned to meet the communication challenges we face as a nation – they have best-in-class creative and strategic capability and can operate in-depth, at scale and at pace. I cannot wait to get started.”
Tim Bonnet, President at Unlimited: “Elinor’s experience with GCS (Government Communication Service) means she not only understands Whitehall stakeholders but also has an acute sense of how Government campaigns fit into the wider news agenda. She is a highly talented individual and with her on our team, we can bring even more world-class behaviour change expertise to reaching and change the behaviour of audiences across the UK and those that are harder to reach.”