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Uniform specialists kit out Midcounties Co-operative staff in new partnership deal

Branded merchandise and apparel firm, Infinity Inc, has been awarded a contract to supply branded uniforms to one of the UK’s largest independent co-operatives, The Midcounties Co-operative, using its own innovative ordering system, LINK.

Having worked with some of the biggest brands in the world, ranging from the BBC and Tik Tok to Premier League football clubs including Crystal Palace and Brentford FC, the branding specialists have a proven record of working successfully in the corporate and retail industries.

The Yorkshire-based business has previously provided uniforms for several shopping centre groups, as well as recently photographing Holly Willoughby in its own range designed for M&S.

Infinity Inc founder and CEO, Darren Cohen, said: “Our LINK system has been the main driver behind our success so far this year and we’re excited to have another retail client on board that can really gain from the system across their 436 sites. Having chosen our suits made from recycled plastic, and our polo shirts and soft-shell jackets made from recycled threads, they will also be able to use the system for accessing their personal sustainability reports.

“With our production processes powered by solar energy and most of our deliveries made by electric vehicles, we’re making every step of our supply chain as eco-friendly as possible.”

The Midcounties Co-operative’s branded LINK system will launch this Summer and enables employees to login and order garments from the allocated uniform allowance they have been assigned, as and when they require them. Through the system the procurement team also has easy access to reporting, forecasting and invoices, consolidating the whole buying process, eliminating the need for storage, and reducing both time and costs.

Providing new apparel for The Midcounties Co-operative’s Travel, Childcare and Food teams, the Leeds-based manufacturers have already branded hundreds of garments for them which include corporate suiting, safety wear, chefs wear, footwear, and name badges, which have been rolled out to sites across the country.

Shani Knight-Cross, Procurement Analyst for The Midcounties Co-operative said: “Our newly formed relationship with Infinity Inc is going from strength to strength. Their shared values and understanding of our diverse needs as an organisation shone through during the tender process. They’ve helped us create a fit-for-purpose range of uniforms, supported by innovative solutions and streamlined ordering methods. It’s been a pleasure working with the whole team so far, who are committed to providing excellent customer service and we are looking forward to working together as the contract commences.”


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Team members from The Midcounties Co-operative wearing the branded uniforms produced and supplied by Infinity Inc.

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About Infinity Inc Launched in 1998 by entrepreneur Darren Cohen, Infinity Inc brings brands to life through complete branding solutions, combining promotional merchandise, clothing and uniform with revolutionary online procurement software.  It works with some of the world’s largest organisations, servicing over 30 countries throughout Europe, the Middle East and Africa. For more information on Infinity Inc’s LINK system, including their full wardrobe management system and how it can integrate with store systems and databases, download the brochure

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