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Think Pink – Hard Rock Cafe Manchester launches 23rd annual Pinktober campaign

Hard Rock International continues to support breast cancer awareness and research with its 23rd annual PINKTOBER campaign taking place throughout the month of October.

Hard Rock Cafe Manchester will be participating in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting The Caron Keating Foundation, a family-run charity in Caron’s memory which supports all types of cancer causes.

Flavours of Pink

Kicking off this year’s PINKTOBER activations is a special partnership with world-renowned chef and breast cancer survivor Dominique Crenn. Hard Rock will also offer PINKTOBER limited-edition menu items and specially designed merchandise.

Throughout PINKTOBER®, Hard Rock Cafe Manchester will feature a limited-time menu of pink-themed food and beverage items; £1 from every order of tacos sold will go to Hard Rock Heals to benefit The Caron Keating Foundation.

Partnership with Chef Dominique Crenn

This year, Hard Rock is teaming up with world-renowned French Chef and breast cancer survivor, Dominique Crenn, who is currently the only female chef in the United States to attain three Michelin Stars for her restaurant Atelier Crenn, in San Francisco, California. In partnership with Crenn, Hard Rock will create a limited-time menu item of Baja Style Shrimp Tacos exclusively available at Hard Rock Cafes around the world, with a portion of proceeds donated to a local charity chosen by the Cafes.

The PINKTOBER® menu features:

PALOMA  – A refreshing classic Mexican cocktail. Patrón Tequila with grapefruit juice, agave syrup and a hint of lime, topped with club soda.
BAJA STYLE SHRIMP TACOS – Three achiote-marinated shrimp tacos, topped with charred salsa roja, pickled red onions, spicy pepitas, avocado and shredded cabbage on warm corn tortillas.
Limited-Edition Pinktober Merchandise

Hard Rock International is offering uniquely designed, limited-edition merchandise in support of breast cancer awareness and research, which includes a PINKTOBER-themed Hard Rock T-shirt, hat, water bottle, tote bag and a newly designed PINKTOBER pin. Through the Hard Rock Heals Foundation, a percentage of all proceeds will go to charities that help raise awareness and funds for breast cancer research.

Additionally, in partnership with Crenn, Hard Rock will produce special pink chef coats, adorned with a breast cancer awareness ribbon and the headline Stronger Together, for all Cafe head chefs to wear during PINKTOBER.

“Hard Rock Cafe Manchester is honoured to support those in need, especially those in our local community through the Caron Keating Foundation during PINKTOBER,” said Aneta Jarzmik, General Manager at Hard Rock Cafe Manchester.

“This year, we’re proud to partner with Chef Dominique Crenn, a breast cancer survivor, who shares our passion in raising awareness and giving back to local charities and communities.”

Starting October 1, Hard Rock locations around the world will participate in fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting the American Cancer Society and local charities. Hard Rock has donated millions of pounds toward breast cancer research over the last 22 years of the PINKTOBER campaign. Last year, Hard Rock raised over £700,000, representing the largest amount the company has fundraised since the inception of the program back in 2000.

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CAB Campaign

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