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The UK’s Largest West African Food Chain Launches Product Range in Sainsbury’s

In October 2022 Tasty African Food reached a major deal with UK heavyweight retailer Sainsbury’s enabling the UK’s largest West African Restaurant chain to reach a greater audience with their top line meal deals.  From originally only selling their products in African supermarkets, the West African food chain has expanded their presence in the UK with this food deal. 


West African delicacies such as Eforiro, Dodo Gizzard & Ayamase (Hot Stew) can now all be found in the chilled isle at multiple Sainsbury stores across the country. It represents a huge win for the West African food chain and the company has future plans to ensure more of their restaurant bestsellers such as Jollof Rice are in the Sainsbury’s stores in the future. Tasty African Food  is becoming a pioneer in bringing West African food to the masses in the same vein as Chinese and Indian food here within the UK.


From its humble beginnings in Woolwich, South East London in the year 2000, the brand has built a reputation for being leaders in authentic West African dishes with over 23 branches dotted around South-East London and Kent.  Spanning over two decades of service, its reputation for providing traditional quality food is synonymous with quality and flavour among the African community, priding itself on offering authentic and affordable food, for all occasions. Tasty African Food delivers nothing but excellence in our products and services, with consistency being fundamental to the business. As a household name, its outlets offer a safe environment for dine-in or takeaway customers.  Whether the little boy grabbing Puff-Puff after school or the Mum looking to hire a caterer for her daughter’s wedding, their customers are at the heart of everything Tasty African Food does. 

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For more information and opportunities to speak to the leadership team:

[email protected]

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Notes to editor

The brand went viral on TikTok in the beginning of 2023 with over a quarter of a million views:


Tasty African Food has 23 sites across the UK. 


–          Carefully crafted rebranded design – The new packaging was designed by SoDigify, another black business.


Tasty African Food Awarded its SALSA Accreditation

–          Awarded with one of the highest honours in Food manufacturing within the UK, Tasty African Food have continued to demonstrate their superiority in providing safe and high quality African food.

–          “Approval certification is only granted to suppliers who are able to demonstrate to a SALSA auditor that they are able to produce and supply safe and legal food, and are committed to continually meeting the requirements of the SALSA standard.” – SALSA website

–          Some of the largest retailers and distributors recognise the SALSA Accreditation for safe suppliers. These include the likes of ASDA, Morrisons & Tesco.

–          Just off the back of their recent partnership with Sainsbury’s, the African Food giant was awarded with the SALSA Accreditation here in the UK.

–          The approved African Food manufacturers were awarded on January 18th 2023. 

Media contact

Media contact name:

Ella Desewu

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Ariatu PR

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