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Sustainable British Luxury Homeware Brand Launches New Products To Celebrate The Queen’s Jubilee

Luxury British homeware brand, Chilcott UK, is launching three new homeware and gift products this summer, to coincide with the Queen’s Platinum Jubilee.

Chilcott was founded in 2012 by businesswoman Dame Amelia Fawcett from her farm in the Brecon Beacons, south Wales.

Her aim was to create a sustainable and truly British business on her farm, high up in the hills, and she settled on lavender as the starting point.

The company grew from there, and the products for your home, giftware and dogs are 100 per cent made-in Britain, using techniques, traditions, and materials from across the UK.

All the products are designed and finished by Sarah Frost, who hails from a family which has worked in the wool industry for generations.

Sarah and the team choose the unique Chilcott colours and materials that bring the Chilcott designs to life. Sarah also uses her skills to create the special pockets of lavender that are sent out with each blanket as Chilcott’s unique signature gift.

Chilcott is launching two new herringbone blankets made using 100 per cent Romney lambswool, spun and dyed exclusively for Chilcott in the Yorkshire Dales, then woven in a small family-run mill in the Black Mountains of Wales.

Dame Amelia said: “As a British company focused on making 100 per cent British products and working with a wide range of British craftsmen, we are thrilled to be able to launch our new products to mark the Queen’s Platinum Jubilee.

“At Chilcott, we are passionate about protecting our environment and have created a beautiful collection of truly sustainable products—these new products are very much in that tradition, and we know you will enjoy them—for yourself or as unique gifts.”

The new blankets, in navy/cream with a teal stripe or spring green/cream with a fuchsia stripe are similar to Chilcott’s popular plain Chilcott blankets, but they have added something extra special. The thicker ply to the herringbone weave creates a really elegant blanket that will serve you both in the home and travelling.

Chilcott also sends a gift of one of their woven bags of fresh Chilcott lavender to ensure that each blanket stays beautifully fragranced for years to come. The lavender is grown on the Chilcott farm in the Brecon Beacons and is fastened to the blanket by a button made from Welsh oak.

Each button is hand-turned exclusively for Chilcott by a local wood sculptor, Philippine Sowerby, who works nearby in her studio situated on the banks of the River Usk.

When a Chilcott Lavender Bag finally loses its scent, you can simply post it back to Chilcott with a return address, and they will replenish it free of charge.

Dame Amelia, who was born in New England, USA and grew up in Maine and Massachusetts, has worked for more than 40 years in business around the globe, but her heart has always been high up in the Brecon Beacons in Wales.

With a lifetime commitment to the environment, she recognised the need to utilise her land in a sustainable way and started Chilcott with that mission. Sustainability continues to be at the heart of everything Chilcott produces.

Dame Amelia is currently Chair of the Royal Botanic Gardens, Kew, a governor of the Wellcome Trust and Lead Independent Director of the Boston-based global financial institution, State Street Corp.

The Herringbone striped wool blankets are available for £185, and the Kit Bags come in three sizes with prices starting at £35.

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Dame Amelia, Founder and Director of Chilcott UK is pictured at her home and farm in the Brecon Beacons. Photography by Alison White Photography.

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