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SMART Balustrades Ltd Announces Listing on NBS Source to Increase Reach With Specifiers

Specialists in the design, manufacture and installation of stainless steel and glass balustrades SMART Balustrades is the latest manufacturer to join NBS and list its products on NBS Source, the highly successful manufacturer product platform.

SMART Balustrades will have 6 products listed on Source and with specifiers a key audience and increasingly requiring information digitally, it decided to add Source to its specifier marketing mix.

With first-class product credentials to its name, SMART Balustrades wanted to find a way of raising its business profile amongst built environment professionals and chose NBS Source as a way to target specifiers looking for best-in-class product and specification data when working on construction projects.

Furthermore, NBS Source has given SMART Balustrades the ability to build and maintain relationships with specifiers throughout the whole construction journey, resulting in a much smoother and more collaborative process. A proposition that can help save valuable time and resources to time-strapped specifiers and increase the likelihood of a product being selected.

Specifying Success

David Hough Managing Director for SMART Balustrades adds “We’re a customer-focused business and we’d become increasingly aware of the frustrations faced by specifiers in trying to make informed decisions. Being on Source, just makes it so much easier for them. Detailed information about products can be easily found, compared, and understood in a way that hasn’t been seen before.

“In addition, the fact that our products can be listed in NBS Chorus is also an added bonus. That way we know we’re in the heart of the project specification process, where decisions are being made, and offers us yet another route to market.”

Commenting on SMART Balustrades becoming a NBS manufacturer partner, Lee Jones, Head of Manufacturer Solutions, NBS says, “Specifiers want to make better and more informed decisions, and by having SMART Balustrades listed on Source, this will make their lives easier. By giving specifiers access to the data they need, they can make accurate, direct comparisons, allowing them to be more decisive when choosing products and reducing the risk of mistakes.

He adds, “The full power of digital can only be unlocked through collaboration, and manufacturers such as SMART Balustrades can now be involved. This is an important step in having a more structured approach to record-keeping and information management and promotes the ‘Golden Thread of Information’, which all manufacturers should be striving for.”

David from SMART also added “Digital construction is now the future and the number of specifiers that are choosing to work in this way is growing by the day. We recognise the importance of specifiers being able to find our products at crucial stages of the construction journey and being a part of NBS Source gives us peace of mind that we’re available to them when it matters most.”


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Image File:

SMART frosted structural glass balustrade at London Road, Kingston upon Thames, an office refurbishment project where SMART completed 2 terraces as well as internal staircases

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Notes to editors

About SMART Balustrades With a head office in Burntwood, Staffordshire, SMART Balustrades designs and manufactures its balustrades and other products at Unitech Group’s 75,000 sq. ft. production facility in the heart of the Staffordshire.

Media contact

Media contact name:

David Hough

Media contact business / organisation:

SMART Balustrades

Media contact telephone:

01543 221590

Media contact email:

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