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Sita partners with Zamna to digitise travel processes for airlines, airports and governments

SITA is innovating with cutting-edge technology to strengthen its airline, airport, and border solutions in partnership with travel identity company Zamna Technologies. Zamna’s solution uses a decentralized blockchain based model to transform how passenger data, such as passport, visa, and health information, is verified and handled, bringing security, ease, and efficiency benefits for travelers airlines, airports and governments. The first deployment will be focused on AACO’s 30+ airlines.

Instead of passengers presenting travel documents repeatedly to every touch point, each time they fly, Zamna’s ability to verify and securely persist such data will provide SITA customers with ongoing automation enhancements, supporting SITA’s vision of a completely digital travel experience.

Airlines and airports will benefit from a tested and verified technology for reduced processing times, and less infrastructure needed to process passengers. At the same time, border agencies will experience fewer exception cases and fewer passengers requiring on-site processing as the border checks are completed pre-departure. Across the journey, the passenger will enjoy peace of mind that the data is being handled even more securely and that they have satisfied all regulatory requirements to travel. The solution also enhances security for SITA’s clients, whose data is managed in a safe, private, and decentralized manner.

Airlines, airports, and governments can drive operational savings by having confidence in the accuracy and timeliness of traveler data. Verified traveler data will be securely shared throughout the journey, eliminating duplicate processes, increasing trust, and improving the passenger experience.

This approach is a paradigm shift to fundamentally change data management within the aviation industry, elegantly ensuring that the individual traveler has minimal impact and that their documents are read and verified once and put to work many times. SITA’s scale and expert work with 1000+ airports and 70+ governments uniquely position the company to lead this industry-wide commitment to transformation.

David Lavorel, CEO, SITA, said: “The partnership with Zamna Technologies powers the next step in the journey to SITA’s vision of enabling a truly connected and digital travel experience along with all the benefits it will deliver: efficiency, improved passenger experience, and increased security.”

Irra Ariella Khi, CEO, Zamna Technologies, added: “SITA has already made great strides into making seamless travel possible with their innovative digital travel solutions. We’re excited to partner with them and leverage their unrivaled experience in the industry to take the next step and transform journeys. Together we will leverage Zamna’s digitisation of travel documents and processes through Identity Rails, to make travel significantly more efficient, and deliver secure travel identity for all — through airports and across borders.”

Press release information


Image File:

SITA and Zamna finalized the partnership deal at an ACCO meeting in Jordan on 24th Jan, 2023. Pictured left to right: Jeremy Springall, Senior VP at SITA BORDERS, Abdul Wahab Teffaha, Secretary General of AACO,Irra Ariella Khi, CEO, Zamna Technologies

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About SITA SITA is the air transport industry’s IT provider, delivering solutions for airlines, airports, aircraft and governments. Our technology powers more seamless, safe and sustainable air travel. With around 2,500 customers, SITA’s solutions drive operational efficiencies at more than 1,000 airports while delivering the promise of the connected aircraft to customers of 18,000 aircraft globally. SITA also provides technology solutions that help more than 70 governments strike the balance of secure borders and seamless travel. Our communications network connects every corner of the globe and bridges 60% of the air transport community’s data exchange. SITA is a certified CarbonNeutral® company in accordance with The CarbonNeutral Protocol – the leading global standard for carbon neutral programs. We are reducing our greenhouse gas emissions for all our operations through our UN recognized Planet+ program, while also developing solutions to help the aviation industry meet its carbon reduction objectives, including reduced fuel burn and greater operational efficiencies at the airport. SITA is 100% owned by the industry and driven by its needs. It is one of the most internationally diverse companies, providing services in over 200 countries and territories. For further information, go to About Zamna Technologies Zamna develops software to digitise travel processes for airlines, airports and governments, connecting and verifying data across the aviation ecosystem through its Identity Rails infrastructure. Zamna’s highly secure, GDPR-compliant, and patented technology validates, verifies, and persists traveller data – such as passports, visas, and health data – to drastically reduce the time spent on physical document checks. The digital outputs are created from customer-centric dynamic checklists, running invisibly in the background of airline operations, checking passengers’ identity and other travel data against ever-changing regulations. Prior to arriving at the airport, and as part of the online check-in process, Zamna can instantly validate a passenger’s “ready to fly” status. Zamna has completed more than 60 million passport verifications through its collaborations with airlines and regulatory agencies. Zamna supports ICAO PKD global travel recovery project, helps airlines comply with their ICAO Annex 9 obligations and is the current holder for IATA’s OneID innovation award. Other notable associations include: a long-standing partnership with British Airways’ owner International Airlines Group; Arab Air Carriers Organisation (AACO); solution deployments with WestJet in North America; and a Strategic Partnership with IBMATA (International Border Management And Technologies Association).

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