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Sedulo target game-changing £100m businesses as 2022 growth outlined

One of the UK’s leading financial advisory companies has reported growth in revenue of almost 30% in 2022.

Sedulo Group founder Paul Cheetham-Karcz explained that despite challenges posed by a full return to their working-in-the-office model post Covid-19, staffing levels had also grown by 10% across their premises in Manchester, Liverpool, Leeds and London.

The company, which started in Manchester in 2009, opened a new office in Liverpool last year.

A huge reason for their success in 2022, according to Mr Cheetham-Karcz, is down to the fact major players in the financial services industry are shedding clients who don’t turnover more than £100 million per year – leaving a perfect gap for Sedulo to bring on “significant partners ahead of businesses that look at such clients as simply a number”.

Mr Cheetham-Karcz said: “Some of the larger operators are shedding clients, saying they won’t even look at anything less than £100m in revenue and that has allowed us to move further up the food chain and approach businesses around that level. In a big organisation those businesses will be just a number but to us they are a significant partner.

“This year, we’ve grown our own revenues by around 28%, entered the accountancy top 75 and are now in the Mid-Tier Power Index, while also appointing a new management team, establishing ourselves in Liverpool and growing our presence in London too.

“However, because we work from the office as a relationship-based business, the culture we created pre-Covid was drastically diluted and we came into 2022 needing a complete culture rebuild. Couple that with the 28% growth we’ve experienced and that has posed a real challenge but one which we are negotiating successfully.”

Mr Cheetham-Karcz also believes that Sedulo, who have a three-year plan to double in size and revenue, are “modernising the finance industry”.

He explained why businesses should look to them for guidance and advice ahead of other corporate leaders who might not have the capacity to offer the same service and benefits.

The business leader said: “In 2016, we introduced hospitality hubs in our offices – we were the first to do that and now it’s the norm. And we’re continuing to modernise the industry, even now, with our Be The Standard leadership club which I do with Leeds Rhinos legend Kevin Sinfield.

“That’s a benefit our clients can tap into and we’ve had talks from the likes of Alistair Campbell, Karren Brady, JD Sports executive chair Peter Cowgill, David Haye and Eddie Hearn.

“We flew a selection of our clients to Iceland for a reflection and goal setting retreat this year too and last week our Sedulo Group annual trip returned where I took all the staff to Spain, so they could get to know each other.

“This is the first full year where we’ve been able to bring back everything that I think gives us a point of difference compared to our competitors – it’s what sets Sedulo apart from the rest of the financial industry.”

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Sedulo founder Paul Cheetham-Karcz

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