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Rural broadband specialists Voneus Broadband appoint new CCO

One of the of the UK’s largest rural broadband providers has appointed the ex-commercial director at BT Enterprise as its new chief commercial officer.

Francesca Lee, who has also held senior financial and commercial roles at Virgin Media and BT Consumer, joins Voneus Broadband as it looks to more than double its customer footprint by March 2023.

Francesca has 18 years’ experience across telecommunications, helping launch multiple large-scale projects such as BT Sport and Netflix on BT TV, as well as IPTV channels and YouView.

During her time at BT Enterprise, she also negotiated key strategic partnerships with Microsoft, Samsung, and RingCentral.

Voneus currently delivers ultrafast and superfast broadband to over 10,000 properties across more than 25 counties in England and Wales, which has increased from 7,100 one year ago.

The organisation is aiming to expand its offerings to over 20,000 hard-to-reach premises by March 2023.

Francesca said: “I’m delighted to join the Voneus team and to accelerate the impressive work being done to bridge the digital divide that exists between the UK’s urban and rural locations.

“Ultrafast and superfast broadband is long overdue in too many rural communities which have been left behind by traditional providers, and I am excited to be able to help drive that change with Voneus.

“People in hard-to-reach areas can often feel as though they are being neglected because of where they live, but with the help of Voneus they will be able to transform their digital experiences, many of which are taken for granted in cities and towns.”

Chief executive officer of Voneus Steve Leighton said: “I’m overjoyed to welcome Francesca to the team.

“She brings vast experience of delivering effective commercial strategies based on customer and market insights within the telecommunications sector, as well as a passion for delivering change.

“Voneus is on a rapid growth curve as we look to scale up to provide much needed services to hard-to-reach communities, and I’m confident Francesca’s energy and vision will contribute to us achieving our goals.”

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Francesca Lee, chief commercial officer for Voneus Broadband, one of the UK's largest rural broadband providers.

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Voneus is the champion of rural broadband and a leading provider of superfast and ultrafast broadband for homes and businesses located in hard-to-reach communities. Founded in 2011 by a group of seasoned telecoms industry specialists, Voneus aims to become the UK’s number one provider of both superfast and ultrafast broadband services, bringing parity between rural areas and the UK’s towns and cities. Voneus is backed by Macquarie Capital, which took a majority ownership in the business when it raised its investment to £22.5m in 2021. Macquarie Capital is also partnered with the Israel Infrastructure Fund (IIF), creating a further equity injection for the fibre rollout activity across rural areas by Voneus.

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