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Reward Makes New Hire To Drive Further Growth In London And The South East

SME lender, Reward Finance Group, has further expanded its team in London and the South East, by appointing Mark Swindell as its new business development director.

Mark joins the company, which provides tailored business finance loans and asset based solutions between £50k and £5m to SMEs, to further cement and grow Reward’s presence across the region via its well-established network of introducers, commercial finance brokers and borrowers.

Reward launched in London late last year and is headed up by experienced asset based lender, Simon Adcock. Mark will work closely with Simon and their network to ultimately guide SMEs through the working capital needed to both grow their business or overcome a short-term financial requirement.

Speaking about joining Reward, Mark commented: “I’ve been very impressed by the work Simon and the team have done to quickly establish Reward as a major financial player in London and the South East and therefore jumped at the chance to be part of this exciting period of growth.

“Reward’s flexible approach to structuring deals, removal of barriers to funding, and its close relationship with both introducer and borrower to arrive at a common sense solution, aligns with my own personal outlook on how to best support SMEs in the current climate. I’m pleased to be part of a company that goes the extra mile to truly understand the business needs of its customers, so that it can structure a financial solution that best enables them to achieve their strategic goals.”

Simon Adcock added: “With our growth to date in the region and across the UK, together with our future expansion plans, it was key to bring someone of Mark’s calibre on board, to help continue to drive the business forward.

“He is very experienced and knowledgeable within the commercial finance marketplace, well respected by his network and very driven, which are great attributes. I’m delighted to welcome him as part of the Reward team.”

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Reward Finance Group provides asset-backed short to medium term lending solutions to SME’s. With a regional presence in Leeds, Manchester, Birmingham, London and Edinburgh, Reward Finance Group lends from £50k to £5m across every sector in the market from start-ups to established businesses across England, Wales, and Scotland. Reward Finance Group specialises in two funding areas: 1. Business Finance – When a business needs to borrow over the short term 2. Asset Based Solutions – When a business needs a structured working capital facility Genfin Holdings Ltd is a South African based investment holding company and is the main shareholder of Reward Finance Group Ltd. For more information visit:

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Kennady Caines

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