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Nearly 15,000 Nappies Avoid Landfill Following Launch Of England’s First Recycling Trial

Eco-friendly baby care company Pura has shared that as part of a trial that’s the first of its kind in England, almost 3000kg of nappy and hygiene product waste has been collected to be repurposed from Bristol households and businesses.

This is the equivalent of around 14,400 nappies avoiding landfill and instead being turned into useful materials such as road surfaces notice boards, panelling, insulation under laminate flooring and other insulation.

The 6-month trial, currently seeing curb side collection of baby products and other hygiene items such as sanitary towels, recycled and repurposed, began at the beginning of July. Initially, 47 households and one nursery group in the Bristol area are being offered free curb side nappy collections, with waste collection services provided by Natural UK. The used nappies are being transported to NappiCycle’s plant in Wales, where they are cleansed and plastics and cellulose fibres are separated for re-use.

The project is funded by Pura and supported in an awareness drive by well-known supermarket brand Asda.

Jessi, mum of one and participant in the trial said: “The trial has been very easy so far; you just keep your nappies and pop them in the bin bag provided. I have had to change very little, and I get to feel good about helping the planet. I would love to continue having my nappies recycled after the trial.”

Whilst another, Molly, also a mum of one, added: “Knowing that our waste is being recycled is fantastic as we have had such guilt about using nappies with the current climate crisis. We are so thankful that we have been able to take part and hope it continues.”

Guy Fennell, Pura founder commented: “We’ve calculated that if the 3bn nappies used each year in the UK were 100% recycled, it would be the same as removing 72,000 cars from our roads annually. We know that nappy collection and recycling works, but it requires investment and legislation change to roll out the service outside of Wales.”

The findings of the trial will be used to inform conversations with DEFRA and local authorities throughout the UK about the feasibility and benefits of nappy cycling. Costs and carbon impact will be among the outcomes monitored.

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For media enquiries please contact: Jessica Pardoe, Source PR      07485357953 [email protected] / [email protected] More hi res imagery from the road re-laying in Wales can be downloaded here: About Pura: Pura is a UK based company, launched by Cheshire parents Guy and Abi Fennell, who are on a mission to democratise eco-friendly baby products for all. The brand combines high quality, eco-friendly credentials with a more affordable price point, and launched with 100% plastic-free, 100% biodegradable and 100% Water UK certified Fine to Flush baby wipes in June 2020, followed by eco-friendly nappies in November 2020 and eco-friendly nappy pants in April 2022. All products are highly-accredited and both wipes and nappies have won several awards. The brand has already empowered thousands of parents to switch to eco-friendly wipes and nappies and convinced Mumsnet, the UK’s biggest parenting website, to stop advertising wipes containing plastic. Pura is a B Corp business and one of the world’s first carbon neutral baby brands, with a clear plan to get to Net Zero by 2025. The company also works in partnership with The Hygiene Bank, a grassroots community initiative that provides personal care products to those who need them across the UK, helping families most in need. Website: Instagram: Twitter: Facebook:

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