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Multiply Unveils Comprehensive White Paper on ChatGPT & Generative AI in Personal Finance

For Immediate Release: Monday, 25th September 2023

Multiply Unveils Comprehensive White Paper on ChatGPT & Generative AI in Personal Finance

London, UK — Multiply, a frontrunner in leveraging technology to simplify personal finance, today announced the release of its comprehensive white paper titled “ChatGPT & Generative AI: Revolutionising Customer Experiences in Personal Finance.”

Exploring the Future of Finance

This white paper delves into the transformative role of ChatGPT and generative AI in redefining the financial landscape. Aimed at financial advisers, tech enthusiasts, and the average individual, the paper offers a balanced view of AI’s burgeoning influence in the financial sector. It highlights key insights on how these technologies can make financial services more adaptive, efficient, and user-centric.

From Benefits to Challenges

“Multiply’s white paper serves as a definitive guide to navigating the complexities and potentials of AI in finance,” said Mike Curtis, CTO at Multiply. “From the benefits to the challenges, we explore AI’s deep impact on the financial sector. Our aim is to equip readers with expert-reviewed insights to stay ahead in finance.”

Industry Experts’ Contributions:

The paper is enriched by insights from industry experts, including:

  • Alice Bentinck MBE, Co-founder at Entrepreneur First & Code First: Girls
  • Barney Hussey-Yeo, CEO at Cleo
  • Daniel Nathrath, Founder & CEO at Ada Health
  • Adam French, Partner at Houghton Street Ventures | Co-founder at Scalable Capital
  • Sam Handfield-Jones, Fintech Consultant, Investor & Coach

Key Highlights from the Paper:

  • Public Perceptions of AI: A thorough exploration of how artificial intelligence is viewed in the collective mindset.
  • AI from an Academic Lens: An examination of the scholarly understanding of AI and its importance in today’s world.
  • AI’s Early Forays into Finance: Insights into the foundational uses of AI in the financial sector, including fraud detection and algorithmic trading.
  • AI’s Hurdles in Human-Centric Tasks: A discussion on the limitations of AI in performing tasks that come naturally to humans.
  • Practical Solutions & Business Applications: Insights on overcoming AI-related challenges and how to effectively integrate AI into your business operations.

Download and Engage

The white paper is available for download starting today. Multiply encourages readers to engage with the paper and join the ongoing conversation around the transformative power of AI in personal finance.

For more information or to download the white paper, visit

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Notes to editors

About Multiply At Multiply, we’ve crafted a dynamic full-stack digital advice platform. By seamlessly blending AI, algorithms and configurable rules, our solution offers continuous, personalised financial plans that adapt to individuals’ evolving financial needs. This modular SAAS platform can provide both specific and holistic financial planning, spanning automated guidance to hybrid advice. It can be tailored to provide a full solution including white-labeled apps or can be focussed on API services to provide recommendations and risk management.  Modularity: Clients can select modules that best fit their needs, making the solution highly customisable. Regulatory Compliance: We have integrated features ensuring that advice is in sync with jurisdictional requirements. Our risk system can handle testing the advice and flagging high-risk cases for review.  Diverse Advice Pathways: The platform supports a spectrum of advice models, including automated, hybrid, and holistic planning. Extensibility: We have provisions for key integrations with platforms like Intelliflo, Wealthkernel, and Salesforce, facilitating enhanced functionality and seamless operations.Lifetime Automation: Our technology’s prowess spans across a client’s entire financial journey, adapting to their changing circumstances and needs.

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