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Mondelēz International contributed £438.5 million in gross value added to West Midlands Economy in 2021

  • Company launches latest Mondelēz UK: Making the Right Impact economic and social impact report outlining its economic impact across the UK in 2021.
  • Business supports over 4,000 jobs across the West Midlands, 2,804 directly and 1,320 indirectly
    Investments across West Midlands sites in 2021 included £15 million into Cadbury Dairy Milk sharing bar production in Bournville Manufacturing site
  • In 2021, Bournville and Minworth switched to running on 100% purchased renewable electricity helping to achieve a 31% reduction in carbon emissions

Mondelēz International, Inc. (NASDAQ:MDLZ) makers and bakers of iconic brands including Cadbury, OREO and Maynards Bassetts has launched its latest economic and social report – Mondelēz UK: Making the Right Impact – which details the UK business’ economic contribution totalling £933 million in overall Gross Economic Value Added (GVA) to the UK economy.

Three of the company’s nine UK sites are situated in the West Midlands creating 2,804 jobs directly, including Bournville Manufacturing, Marlbrook Milk Processing Facility and Minworth Distribution Centre. Through direct, indirect and induced GVA, the West Midlands accounted for almost half (over £438.5 million), of the business’ total contribution the UK economy last year.

Forming part of the wider Mondelēz International supply chain, a further 1,320 jobs across the West Midlands are indirectly supported through supply chain procurement, including both Minworth Distribution (part of The Culina Group) and Marlbrook Milk Process Facility which processes 500,000 litres of fresh milk every day, 365 days a year.

Following a £15 million investment in Bournville in 2021 to expand chocolate making capacity, the site can now produce up to an additional 125 million large sharing bars of Cadbury Dairy Milk annually. Currently 5.5 million blocks of chocolate, 400 million chocolate buttons and 1 million Wispa bars are produced every day.

Roberto Gambaccini, Manufacturing Director, UK Chocolate, Mondelēz International, comments: “As the heart and home of Cadbury, I’m hugely proud that our Midlands sites play such an integral role in the overall contribution of our UK business impact to our local communities and economy.”

Since 2017, Mondelēz International has utilised the UK Apprenticeship Levy to create new pathways into the business, totalling an investment of £2.5 million.  To date the business has employed 75 Apprentices at Bournville and Marlbrook, creating pathways into the business for the next generation of talent across the Midlands.

Andy Street, Mayor for West Midlands, said: “It’s good to see Mondelēz making this commitment given Cadbury’s Birmingham roots. By investing in Bournville, Mondelēz is creating job opportunities for local people, and I look forward to seeing the next generation of talent benefitting from the apprenticeship programme in the months and years ahead.”

Mondelēz UK also employs over 600 food scientists, technologists and chemists across its two Research and Development sites in and Reading and Bournville (the company’s Global Centre of Excellence for chocolate R&D), making it one of the largest food R&D groups in the UK. To this day, every single chocolate product that Mondelēz International produces across 150 countries, starts its life at Bournville.

Rising star, Kate Rose, Bournville based R&D Apprentice is the first person in the UK to graduate at Level 3 standard of the Food Technologist Apprenticeship and contributed to the development of Cadbury Dairy Milk, 30% Reduced Sugar following her investigation into natural alternatives to sugar.

Cementing roots within its founding community, the award-winning ‘Health for Life programme’, launched in 2011, engaging both children and adults in physical activity, healthy eating awareness, growing food, and cookery. Funded through The Cadbury Foundation, the evidence-based community programme invests in schools and local communities across Birmingham.

To date, Mondelēz UK has invested £4.5 million with delivery partners Services For Education and The Conservation Volunteers, enabling over 200 schools to invest in long-term resources for healthier lifestyle activities, directly benefitting 70,000 pupils and families. In addition, 17 community food growing spaces create activities for 6,000 local people whilst more than 1,200 employees have volunteered practical support to enhance the programme.

ENDS

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Notes to editors

Notes to editors Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2021 net revenues of approximately $29 billion, Mondelēz International is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.

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