A Midlands marketing and creative agency is continuing to grow as more businesses look to increase their digital and promotional activities, despite cost-of-living pressures and fears of a recession.
EBY Marketing, based in Tamworth, exceeded the one-million-pound mark in turnover in 2022, with 20% year on year growth, following new contract wins and additional services being sought by existing clients. Turnover has almost doubled in the last three years and the team has grown to 15 people.
The long-standing full-service agency, founded in 2001, is also celebrating after winning the 2022/23 Central England Prestige Award for Digital Marketing Agency of the Year – Staffordshire, as well as being shortlisted for a Greater Birmingham Chambers of Commerce award. And it has just launched a brand new website.
Mark McDonagh, EBY client services director, said: “We experienced significant growth throughout 2022 as businesses continue to make dramatic shifts towards digital. We saw this initially in response to the pandemic, and it remains the case in the face of the rising costs and economic uncertainty the country is now facing.
“This demonstrates how additional marketing spend can be central to helping a venture not only survive, but also prosper, during difficult times. Rather than cutting back on their marketing budgets, companies are seeing the value of promotional activity in helping to find new customers, adapt services and generate new income streams.”
EBY has expanded its global client base across a variety of industries, including professional services and software as a system (SaaS) businesses, as well as growing its core sectors such as construction, medical and consumer technology.
Recent successes include further roll-out of an app which is changing the face of emergency responses around the world and saving lives as a result.
The JESIP app was created to improve co-ordination between different emergency services at the scene of major multi-agency incidents. It can be easily accessed by first responders and provides them with all the key information they need. Over the last 12 months, EBY has launched the app further, taking the total to 106 countries and counting, and translated it into six different languages.
Further growth predicted
EBY is predicting further growth over the next year.
“The evidence we are seeing is that businesses will be spending the same or more on their marketing in 2023 and as we’ve said before, the key in a potential economic downturn is not to reduce budgets, but to make sure that spend is working hard and delivering a return on investment,” Mark said.
“Our work has grown across all aspects of digital marketing, lead generation, branding, design, website development, media relations and more. We’ll be continuing to build on that growth over the next 12 months and have just launched a new website to better reflect all the services we now offer.
“We are aiming to recruit additional team members, working towards becoming a net zero business by 2025 and continuing to promote the region as part of our membership of the Greater Birmingham Chambers of Commerce, the Staffordshire Ambassadors programme and Birmingham Publicity Association.”
EBY is delighted to have made it to the finals of the ‘Small Business of the Year’ award at the 2023 Sutton Coldfield, Lichfield & Tamworth and Cannock Chase Chamber of Commerce Awards.
CAPTION: Pictured (left to right) EBY co-owner, Gavin Young, client services director Mark McDonagh and co-owner Stephen Edwards.