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Manchester-Based Hair Retailer, LullaBellz, Celebrates Successful First Quarter With US Launch

Multi-million pound hair retailer, LullaBellz, is celebrating its most successful first quarter to date this year.

With three new launches already live for 2022, the business, which provides consumers with quick and easy ways to recreate the latest hair trends, is looking ahead to a roster of exciting product launches and brand developments throughout the rest of the year.

The brand, founded in 2011 by then 21 year-old Laura Smith, has experienced significant growth over the past decade. This week, it has hit its biggest milestone yet – by launching a US website, expanding its full catalogue of products to consumers across the pond. The launch comes as LullaBellz’ US customer base boasts a huge increase by 400% year on year.

Celebrating its biggest influencer partnership to date, early March saw LullaBellz pair with BFF influencers Sophia & Cinzia (boasting a combined following of 950k)  for its first launch of the year, with the 26” Grande Braid, inspired by the season’s hottest hairstyle, spotted on celebs such as Zendaya and Kim Kardashian. LullaBellz launched the more wearable 26” braid after customer feedback highlighted a demand for a more everyday length to complement the 34” Extra AF style.

Just one month later, the female first brand partnered with Love Island favourite, Mary Bedford for another new launch. A long-standing fan of the brand, Mary worked with LullaBellz on the new Feathered Bun Booster – an easy and slick look for customers.

Emma Collier, Buying Manager at LullaBellz, commented: “This year has already seen us launch a string of new and exciting products into the market – and, with a whole host of further launches still yet to come, we’re looking forward to growing the brand even more.

“To be able to pair with huge influencers like Sophia and Cinzia, and Love Island’s Mary Bedford has been a real dream, and something that has resonated well with our customer base.

“Our main goal is to provide our consumers with easy-to-wear styles – allowing them to recreate their favourite celebrity and influencer hairstyles, on a budget (no glam squad required!). Our US launch has been in the pipeline for some time now, we’re so excited to see it finally go live!”

Founder and CEO of LullaBellz, Laura Smith, added:

“The US has always been a source of inspiration for LullaBellz. Our recent business trips to LA for our summer shoot and Coachella confirmed the desire from the US consumer. Seeking affordable yet premium quality, we provide quick and easy solutions for girls wanting to change their look to follow the latest celebrity and influencer hair trends.”


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Founded in 2011, LullaBellz is a Manchester born, multi-million-pound hair retailer which specialises in selling synthetic and human hair extensions online. The female-founded organisation empowers its customers to achieve quick and easy hair transformations, on a budget. Products include synthetic clip-in hair extensions, hair pieces, wigs, human hair, essential styling tools and hair care. LullaBellz Super Thick 22” 5 Piece Straight Clip In Hair Extensions were crowned best synthetic instant extensions at the Hair Awards 2022.

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