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Palmer Hargreaves will work with the APC to promote a series of international events

Leamington agency goes globetrotting with new client to promote UK automotive sector

Leamington-based marketing agency Palmer Hargreaves (PH) has won a new PR brief with the Advanced Propulsion Centre UK (APC) to raise the profile of pioneering UK automotive SMEs on a global scale. The brief, which includes social media content support, will raise awareness of an international events programme aimed at creating new business opportunities and positioning the UK as a global leader in low-carbon automotive technologies.

Under the banner of the UK Pavilion, a consortium of some of Britain’s most exciting automotive SMEs, the campaign will showcase how the UK is leading the way towards a new, electrified and autonomous automotive future.

As part of this, PH will work closely with APC to amplify the success stories of each of the UK Pavilion exhibitors, helping to build a wider narrative around the strengths of the UK as a centre for automotive innovation and what it can offer to potential partners from across the globe. This comes at a crucial time for the UK economy amid aims to build new alliances following the country’s departure from the EU. Against the backdrop of the ongoing climate crisis, developing such partnerships will be vital to the UK’s future economic prospects, as it looks to accelerate its transition towards a low-carbon economy while cementing its status as a leader in the development of green technologies.

Simon Tierney, managing director at Palmer Hargreaves UK, said: “Automotive is part of our DNA as an agency. Working with automotive businesses over the past few decades has given us a unique perspective on the challenges facing the sector and we are proud to have been selected on the strength of our track record within this space. Our multi-channel expertise will prove invaluable in helping us to elevate the messages of the UK Pavilion and its exhibitors, in what is an incredibly exciting campaign for PH. We look forward to playing an important part in giving a voice to the UK automotive industry, while supporting the transition towards a cleaner, more sustainable future for the UK economy.”

Philippa Oldham, Stakeholder Engagement Director at APC, said: “Palmer Hargreaves is an agency we have been aware of for some time now and we were impressed by their extensive knowledge of and pedigree in the automotive sector. We have quite a busy events programme over the next few months and are delighted to have found a partner who can help us showcase the UK’s expertise in low-carbon vehicle technology development.”

Due to run between May and October 2022, the ‘Britain is Great’ international events programme will span up to six countries, with the UK Pavilion making its first outing at the JSAE Exhibition and Congress in Yokohama, Japan later in May, with names such as SBD Automotive, Continental Engineering Services, Flettner Ventilator Limited, Pickering Interfaces LTD, Constellium, Saietta, showcasing the best and brightest in UK automotive manufacturing. Depending on COVID restrictions, the campaign will also include the following events:

  • EVS35, Norway
  • Battery Show Europe, Germany
  • Battery Cells and Systems Expo, UK
  • LCV, UK
  • Battery Show America, USA
  • Auto Expo, India
  • DIFA, Korea

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Palmer Hargreaves will work with the APC to promote a series of international events
Palmer Hargreaves will work with the APC to promote a series of international events

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About Palmer Hargreaves Palmer Hargreaves is an international full service marketing agency, with offices in the UK (Leamington Spa), Germany (Cologne), and China (Shanghai). With a portfolio consisting largely of b2b clients operating in industries including automotive, agrochemical, manufacturing and technology, the agency specialises in solving complex communications challenges. About the Advanced Propulsion Centre UK The Advanced Propulsion Centre (APC) collaborates with UK government, the automotive industry and academia to accelerate the industrialisation of technologies, supporting the transition to deliver net-zero emission vehicles. Since its foundation in 2013, APC has funded 170 low-carbon projects involving 402 partners, working with companies of all sizes, and has helped to create or safeguard nearly 50,000 jobs in the UK. The technologies developed in these projects are projected to save over 288 million tonnes of CO2, the equivalent of removing the lifetime emissions from 12 million cars. With its deep sector expertise and cutting-edge knowledge of new propulsion technologies, APC’s role in building and advising project consortia helps projects start more quickly and de-liver increased value. In the longer term, its work to drive innovation and encourage collaboration is building the foundations for a successful and sustainable UK automotive industry. In 2019 the UK government committed the Automotive Transformation Fund (ATF) to accelerate the development of a net-zero vehicle supply chain, enabling UK-based manufacturers to serve global markets. ATF investments are awarded through the APC to support strategically important UK capital and R&D investments that will enable companies involved in batteries, motors and drives, power electronics, fuel cells, recycling, and associated supply chains to anchor their future.

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