BeLive Technology’s new product allows brands to create immersive and meaningful experiences to better engage with online customers
Singapore-based live streaming solutions provider, BeLive Technology has today announced the launch of its new Live Commerce Software as a Service (SaaS) solution called Live One-to-Many Retail Application (LORA). By working closely with partners and clients, BeLive Technology developed this new offering specifically for retail and e-commerce industry players. It includes a set of live shopping features at a lower maintenance cost designed to help brands engage with their consumers in a more immersive and interactive level, turning the usual monologue of videos into a dialogue of live streaming capabilities. BeLive Technology operates from Singapore and Vietnam and has delivered over 3.8 billion minutes of live video to over 100 million viewers worldwide. The company has previously powered solutions for brands such as Zalora, TUMI, Trendyol, Rakuten Group, and Bukalapak.
The new solution powered by BeLive Technology enables businesses to customise the platform according to their branding design, as well as install and go live quickly and easily. Live shopping allows for more personalised online engagement, immersive virtual events, and immediate interactivity. Therefore, brands, retailers, or e-commerce marketplaces that are looking to create meaningful experiences for their clients will immensely benefit from BeLive Technology’s LORA. The new platform enables businesses to build more intimate relationships with users as well as keep them loyal to brands. BeLive Technology’s LORA allows brands’ to easily maintain the technology at a lower cost.
According to the Global eCommerce Market 2021-2025 report, the eCommerce market is expected to grow by almost $11 trillion USD (SGD 14 trillion) by 2025. Research by Statista shows 75 percent of consumers in Singapore are aware of live commerce and 21 percent have purchased products via live streams. All BeLive Technology solutions are white-labeled and fully integrated with clients’ websites or mobile apps. LORA is fully audited and has been accredited by IMDA Singapore, a regulatory body in Singapore.
Commenting on the launch of the new solution, Kenneth Tan, CEO, and Co-founder of BeLive Technology, said:
“Since 2016, BeLive Technology has been working with a diverse set of brands across the globe. This is why we notice a large demand from the industry for an affordable and scalable solution. Our experience in the interactive streaming space, serving notable retail leaders puts us in the best position to build this product for the industry. We know what features are effective and impactful, and our expertise in developing custom solutions gives us that edge. Therefore, this product will allow us to empower brands across the retail and eCommerce space to go live faster and offer meaningful online shopping experiences to their customers.”