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Improved Customer Activation: Mapp Expands Marketing Cloud with New Functionalities


Mapp, the international provider of insight-led customer experiences, announces the addition of several new updates to its core product, Mapp Cloud. These enhancements offer marketing professionals a range of expanded cloud functionalities, empowering them to deliver more personalized and effective campaigns.

At the heart of this update is the newly enhanced Magento plugin. Marketing professionals utilizing Magento can connect their e-commerce platform with the powerful Mapp Cloud and benefit from comprehensive marketing capabilities. Real-time insights allow marketers to create personalized, cross-channel campaigns based on user behavior. For example, shopping behavior predictions can be made, and campaigns can be tailored accordingly.

Within Mapp Cloud, marketers can connect relevant service phone numbers with push and in-app messages using the new “Tap-to-Call” feature. With just one tap, customers can directly interact with brands, enabling more proactive customer service, the promotion of seasonal offers, or the delivery of information regarding their latest orders in a quick and streamlined manner.

Another enhancement to Mapp Cloud is the extended functionality of Mapp Intelligence. With this analytics solution, individual time periods can now be defined for analyses and dashboards, allowing targeted data selection for specific analysis purposes and comparison of marketing activities with user needs. Additionally, Mapp Intelligence now enables configuration monitoring and rollback of changes, giving users full control over their collected data and allowing them to view version history, make modifications, and revert if necessary.

Additional product updates include:

Improved email functions such as monitoring and inbox display for Mapp Engage
New SMS provider for Mapp Engage
Update to the Analytics API for Mapp Intelligence
Video Analytics for YouTube for Mapp Intelligence
Further options for website personalization for Mapp Intelligence
Mapp Cloud Debugger; browser detection, and content interaction updates
“In today’s world, holistic marketing across various channels is of great importance. At Mapp, we take pride in continuously providing our customers with innovative new solutions and exciting enhancements,” says Eric Lubow, Chief Technology & Product Officer at Mapp. “It is crucial for our customers to reach their target audience at every touchpoint in order to ensure a seamless customer experience. With these new updates, we continue to push the boundaries of digital marketing and offer our clients a first-class platform to achieve their marketing goals.”


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Encore Communications

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