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How businesses can promote sustainability using technology

Sustainability is a growing trend in many industries, with energy consumption and financial savings as top motivating factors, and technology is available to assist with this.

 

Businesses are becoming more aware of their carbon footprint and the impact technology and data storage has on this, especially during Show The Love Month this February which promotes the responsible use of energy to protect our planet.

 

Sustainable technology focuses on mapping, planning and implementing software that assists businesses in moving towards becoming carbon-neutral and reducing their reliance on non-sustainable resources, processes or procedures. Sustainable technology can, therefore, not only support global sustainability goals but can also deliver real business benefits, such as remaining durable in harsh financial climates.

 

Following a 288% spike in online interest for ‘sustainable technology’ since the start of 2023¹, software development company, Propel Tech, discusses ways that business can decrease their carbon footprint by implementing sustainable technologies:

 

Implement a cloud migration strategy

Implementing technology designed to reduce energy, improve infrastructures, and cut out unrequired processes helps to support financial sustainability in the long term, streamlining business spending on infrastructure.

 

Cloud migration is one way to improve energy efficiency and processes. Recent research by McKinsey Digital suggests cloud migration can reduce carbon emissions from business data centres by more than 55%, or around 40 megatons of CO2e worldwide.² As a cloud host can scale infrastructure up or down depending on business needs and offer real-time systems updates and management, it dramatically improves the running of a business and the use of resources.

 

Maximise IT resources and outputs

In turn, cloud scalability helps companies to control costs and allow for financial savings across technology which is beneficial for overall business sustainability.

 

Tool consolidation is another practical, sustainable use of technology. By combining various aspects of business software, businesses can create better organisations using a centralised data point and remove unnecessary software that uses energy and costs money.

 

Condense technology stacks

Consolidating and simplifying technology stacks is another essential way to create sustainable technology. Businesses often use various tools built and implemented years ago, which could significantly reduce focus on preferred tools. Condensing your tech stacks will force the business to ask which aspects of their digital infrastructure are redundant and causing friction while helping to create energy-efficient systems which only consume power in areas most advantageous to the business.

 

Andy Brown, managing director of Propel Tech, summarises: “Making a business more sustainable isn’t an overnight process; it comes with challenges. It can be a complicated process to work out which areas of the business need to be adapted to become more sustainable and streamline business processes. Without an in-house software specialist, companies may become overwhelmed with research into improvements or waste time and money on digital transformation.

 

“Also, like with all digital transformation projects, there is an upfront cost to set up the business in line with sustainable technology. However, consulting a software development expert will help minimise these costs and ensure the maximum return on investment.”

 

For more advice on how digital modernisation and transformation can support your business in becoming more sustainable, please visit: https://propeltech.co.uk/software-development-services/

Sources

  1. Google Trends data for the search term ‘sustainable technology’ from the 1st of January 2023 – 8th of February 2023

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Sources

  1. Google Trends data for the search term ‘sustainable technology’ from the 1st of January 2023 – 8th of February 2023.

  2. https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-green-it-revolution-a-blueprint-for-cios-to-combat-climate-change

 

For PR enquiries, please contact:

Kayleigh Morgan, Wild PR

E: [email protected]

T:  07711 946 320 / 01484 504488

 

About Propel:

 

Propel Tech are expert problem solvers across existing and new technology, working collaboratively to identify problems, help map journeys, support with expertise and find the solutions for businesses to move forward.

 

From bespoke software development and digital transformation to cloud consultancy and system integration, business improvement is at the heart of Propel Tech.

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Lydia Fearnley

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Wild PR

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