News By Wire

Historic Cumbrian manor house appoints Yorkshire agency to revamp hotel brand

The new owners of Moresby Hall, one of Cumbria’s oldest, grade-one listed residences have appointed the team at Leeds-based consultancy, The Marketing Optimist, to support with rebranding the former manor house to Moresby Hall Hotel. 

Along with the rebrand, the team at The Marketing Optimist has also been appointed to develop a new website for the historical hotel, which is located in the Cumbrian coastal town of Whitehaven, near the Lake District National Park. 

Sharing his delight at partnering with new owners Jo Arthur and Steph Eilbeck to work on this exciting rebrand, Richard Michie, CEO at The Marketing Optimist commented: “The team and I are thrilled to be supporting Jo and Steph, to help them develop their vision for what they want Moresby Hall Hotel to become and be a part of their exciting journey.

“The previous owners of Moresby Hall ran the building as a popular guesthouse for 24 years before retiring and selling the property to Jo and Steph last month. Now, Jo and Steph have their own exciting ideas of how they want to carve out their own story for the hotel, and develop it further, to create a special place that guests will continue to enjoy visiting for years to come. 

“Moresby Hall itself has such an interesting story and is a stunning place to stay, which makes this a really interesting project, as we’ll be creating a refreshed brand for the hotel, yet leaning into the captivating history of this renowned building, to really showcase its brilliance.” 

The former 12th-century manor house, which still retains many of its original features has been credited by English Heritage as one of Cumbria’s most important buildings due to its history and architecture which dates back to medieval times.

Jo Arthur, new co-owner of Moresby Hall shared: “We saw Richard at a marketing event and were really impressed with his approach. He was enthusiastic and interested in what we were doing and quickly picked up on what we wanted to achieve. Since then, he has built on that knowledge and we are always pleased with what Richard suggests and we are enjoying working with his very competent and friendly team.”

Moresby Hall Hotel choosing the team as their trusted marketing partner follows a flurry of new clients for The Marketing Optimist this summer season, which has seen the agency continue to grow their team. 

Press release information


Image File:


Area / Region:

Notes to editors

Notes to editor: PR Contact: Lauren Jones Email: [email protected] Number: 0113 477 1210 Company profile:   The Marketing Optimist is a full-service digital marketing consultancy based in Leeds, which was founded in 2016. The agency quickly established a strong presence in the industry and works with a wide array of clients, both locally, nationally and internationally.  With a team of experts specialising in digital marketing, social media, SEO, copywriting,  website design, video marketing, marketing strategy and PR the business is able to offer a strategic and agile approach, to help clients achieve meaningful results from their marketing activities. Richard Michie bio: Richard Michie is the Founder and CEO of Leeds digital marketing consultancy, The Marketing Optimist. Richard is an expert in marketing, with over 25 years of experience working for a number of big-name brands both in-house and in agencies prior to founding his business in 2016.  Starting his career in the 90s, Richard has experienced the rapid change in the marketing industry as the internet exploded. Back in the early days of the internet, Richard realised the huge opportunities digital marketing would bring with it and enjoyed adapting his career to the ever-changing landscape.  Richard uses his traditional direct marketing background to provide a focused and measured approach to the digital marketing world he now thrives in. As well as an expert marketer and CEO, Richard is also an avid public speaker and volunteer fundraiser for Simon on The Streets.

Media contact

Media contact name:

Lauren Jones

Media contact business / organisation:

The Marketing Optimist

Media contact telephone:

Media contact email:

All done!
Thank you for subscribing.

Email Subscription