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Ground-breaking edtech app miMove wins prestigious award

Leading edtech company miMove has been honoured with a top award for its impact in helping young people get more involved in physical activity.

miMove and partner Aspire Active Education Group won the Tech Collaboration prize, ahead of fellow finalists the University of Birmingham and the University of Wolverhampton, at the West Midlands Tech Awards, an annual celebration of top tech and digital companies and entrepreneurs.

The ceremony in Birmingham, which honoured digital and technology successes across the West Midlands, was organised by leading news brands BirminghamLive, CoventryLive and BusinessLive.

The award win recognised the impact made by innovative app edtech firm miMove across the region through partnering with Birmingham-based Aspire to encourage young people at 14 schools to get active. Aspire drew upon long standing relationships with the schools to work with miMove to increase levels of engagement on pupil physical activity.

The awards recognition came as online platform miMove continues to be rolled out around the world by the north London-based company to encourage young people to see physical activity in a more positive light and increase their participation in sport and physical activity.

miMove founders Greg Dryer and Marcella Griso drew upon their wide experience in education and working with young people to shape miMove. The system was delivered to address high levels of child physical inactivity, one of the world’s biggest problems and a shared area of focus with Aspire.

Greg Dryer said: “We are extremely proud to see the impact of the partnership between miMove and Aspire be recognised with the West Midlands Tech Awards win. Collaboration is central to the development of the miMove app as we improve young people’s attitudes towards physical activity so receiving this prestigious award win means a great deal.”

Marcella Griso added: “We are delighted to see the positive progress being made in the 14 Birmingham schools through our work with Aspire, so the Tech Collaboration award is further recognition of the success to date. As well as making a positive impact across the UK, during 2023 we will continue to grow our worldwide user base to help more young people be more active.”

Children and young people use miMove to record and share their physical activity in and out of school, giving teachers the chance to capture unprecedented data on their pupils’ levels of activity. It also allows them to capture student voice, along with a one-way messaging feature. Version 3.0, due out this month, gives new features to reward, incentivise and motivate users to be more active.

As well as giving teaching staff access to a dashboard of real-time data, miMove enables school professionals to view and analyse the data of different cohorts. It is being used each week by more than 73,000 children at 227 schools in 22 countries around the world.

The West Midlands Tech Awards were held at Millennium Point in Birmingham on December 15 2022. With 56 team members, Aspire provides innovative services along with education resources with an aim to “end physical inactivity forever” and help one million children move by 2025.

Co-founder Paul Griffiths said: “Technology has the power to transform lives and make a real difference in the world so we are excited to be working with miMove to fight physical inactivity. miMove is the first app that enables young people to record details of their physical activity and gives teachers access to data, allowing them to know and support their students like never before.”

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Greg Dryer of miMove, second left, and Paul Griffiths of Aspire, second right, receive the West Midlands Tech Awards tech collaboration prize

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