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Goodwood and Medallia partner for an enhanced fan experience at the 2022 Festival of Speed

Medallia, Inc., the global leader in customer and employee experience, today announced a partnership with Goodwood and Nucleus at the Festival of Speed presented by Mastercard. This premier motorsport event is being held from Thursday 23 to Sunday 26 June in the beautiful parkland surrounding Goodwood House in the United Kingdom.

The Goodwood Estate is a unique sporting venue set on 12,000 acres of the beautiful West Sussex countryside. Owned by the Dukes of Richmond since 1697, it is renowned for its thrilling motorsport events and spectacular horse racing.

Though these sports are a fundamental part of the estate’s history and heritage, there is more to Goodwood than horses and cars. The estate includes an organic farm, four restaurants, two 18-hole golf courses, a private members club, an aerodrome, a health club, a hotel and a 10-bedroom luxury retreat.

Nucleus is an ultra-exclusive forum to discuss the future of mobility, which is hosted during the Goodwood Festival of Speed each year. Guests include the leaders of global car makers as well as founders and CEOs from the established tech players, all the way to the start-ups across industries who are on a mission to disrupt the markets.

“We’re thrilled to welcome Medallia on board as a partner of the Goodwood Estate,” said Jonathan Gregory, Goodwood’s Commercial Director. “Delivering exceptional customer experience is what Goodwood is renowned for and we’re proud to work with the industry leader in customer insights technology, to help us to continue delivering world-class events.”

As the official feedback partner of Goodwood, Medallia will bring its experience in fan and customer experience to enable it to continue to deliver an outstanding experience for all who attend. Medallia’s powerful suite of solutions seamlessly captures feedback from fans in real time, enabling organisations to continue to innovate and deliver the best experience for attendees.

“Medallia is the No. 1 experience platform that provides the fastest insights, fastest action, and fastest ROI,” said Leslie Stretch, President and CEO of Medallia. “We are excited to partner with an organisation just as focused on speed and help Goodwood deliver even more amazing experiences. With our diverse group of customers within the automotive and motorsport industries as well as our McLaren Formula 1 sponsorship, this is a natural partnership for Medallia.”

Medallia Experience Cloud, the company’s award-winning SaaS platform, leads the market in the understanding and management of experience for customers and employees. Medallia captures experience signals created on daily interactions in person, with call centres, digital channels, over video and social media, applying proprietary AI technology to reveal personalised and predictive insights that can drive timely action and meaningful business results.

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Image File:

Hillclimb action at the Festival of Speed. Photo by Dominic James.

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