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From Digbeth to Ukraine, HDY Agency launches ‘Sow Much More’

As the war in Ukraine continues, HDY Agency has launched its new campaign – ‘Sow Much More’ – to raise funds for the children affected by the conflict. For every £5 raised, the Birmingham-based content marketing agency is donating a packet of sunflower seeds to local schools.

With an extensive portfolio of charity-related work, HDY Agency wanted to make an even bigger difference and help children in Ukraine who have been affected by the war.

When looking for a way to approach the campaign, the agency discovered that the sunflower is Ukraine’s national flower. The next step was incorporating the flower into the challenge – and that’s how the idea of selling sunflower seeds came about.

The campaign currently runs online via a fundraising page, where people can donate as little or as much as they want. For every £5 that is raised via the website, HDY Agency is donating a packet of sunflower seeds to local schools. The agency will donate every penny raised directly to Unicef, ensuring that the money will go to the children that need it most.

Just 4 days after the launch, the agency has already exceeded its initial target of £100.

Recognising the power of its voice, HDY Agency is heavily involved with its community. The agency sponsors Proud Festival and has become the official (pro-bono) content marketing agency for Pride House, a safe space for LGBTQIA+ spectators and athletes during the Commonwealth Games 2022.

Additionally, the agency’s co-founder and managing director Angel Gaskell is a Business Ambassador for Acorns Children’s Hospice and the team recently led a successful anti-hate crime campaign following a homophobic attack in the city centre under the hashtag #handsagainsthatred.

Angel Gaskell, MD and co-founder of HDY Agency, said: “I couldn’t be any prouder of this campaign we’ve put together.

“It’s heartbreaking to think of all the innocent children being affected by such heinous acts of violence. We wanted our campaign to raise money for those who need it most while also waving the flag of support over here in the UK.”

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Andra Brasovanu

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HDY Agency

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