Fragrance-led home and lifestyle brand Fabulosa, has extended its product range with the launch of a new pet-specific collection, bolstering its presence in the category.
Formulated to specifically target pet owners and with pets’ gentle noses in mind, the ‘Furbulosa’ collection includes a trio of products – Furbulosa Carpet Stain Remover, Furbulosa Disinfectant Spray and Furbulosa Pet Freshener & Odour Eliminator.
The range, which has been developed to eliminate pet odours and kill 99.9% of bacteria and viruses, has been introduced in the fragrance Mediterranean Woods; a rich, sophisticated and woody scent with bergamot, olibanum, cypress, mint and basil leading to a heart of clove and verbena, resting on a complex heart of patchouli, velvet woods, tonka, benzoin, moss, amber and a hint of leather.
Available now in B&M and launching in Poundland in July, the Furbulosa collection is suitable for inside usage on items such as pet beds and blankets, crates and other hard surfaces, rugs and soft furnishings – just ensure the area is dry before allowing pets to return.
Adam Burnett, Group Marketing Director at Fabulosa commented on the launch: “Developed for pet lovers by pet lovers, the new Furbulosa collection is yet another exciting addition to our extensive product range, as we continue to innovate and disrupt further market categories with the power of fragrance.”
Established three years ago, Fabulosa has had a meteoric rise. First launching into the mature household cleaning category in 2019, Fabulosa has been rapidly taking market share. It’s not only achieving more liquid volume share than all other liquid disinfectants brands, but with its unique prolific new product development (NPD) drive, the business has recently become the UK’s number one privately-owned brand in the entire cleaning market, by volume and value. (Kantar 52 w/e December 26th 2021)
Fabulosa has supplied over 100 million units and launched more than 150 exciting fragrances since its launch, which are custom made by Fragrance Oils International who are owned by the world’s largest perfumery and fragrance specialist Givaudan based in Geneva. Fabulosa’s vast range includes Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.