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Fabulosa collaborate Hob Brite to re-launch the iconic cream cleaner

Fragrance-led home and lifestyle brand Fabulosa has collaborated with the UK’s No.1 hob cleaner Hob Brite, to re-launch the iconic cream cleaner enhanced with the power of fragrance.

Hob Brite Powered by Fabulosa will be available in three of Fabulosa’s most popular scents; Electrify; Lemon Sherbet; and Unicorn Dust. Suitable for use on electric, ceramic, halogen and induction hobs, the revitalised product will be available in Home Bargains from June 1st.

Specifically developed to deep clean and cut through the toughest burnt on food while releasing a beautiful fragrance, Hob Brite Powered by Fabulosa will build up an invisible film that protects against staining if used regularly.

A family-led business, Fabulosa launched in 2019 on the back of the founders’ long-standing success as household product manufacturers, with the well-known Hob Brite cream cleaner a firm consumer favourite in their key range of innovations.

Adam Burnett, Group Marketing Director at Fabulosa, comments: “Fabulosa was founded on the insight that consumers are hungry for new fragrances and choice, and are looking for their cleaning products to lift more than dirt alone. They want their spirits to be lifted, for them to feel invigorated and be proud of the finish they have achieved, delivering a grime and germ-free result, and a wonderfully scented home to be proud of.”

“Applying our innovative approach to fragrance to relaunch Hob Brite felt like a natural fit. The addition of Hob Brite Powered by Fabulosa to our product range means our customers can now enjoy this much-loved, household cleaning essential with the added benefit of the fragrance that Fabulosa is so loved for.”

Established less than three years ago, Fabulosa has had a meteoric rise. First launching into the mature household cleaning category in 2019, Fabulosa has been rapidly taking market share. It’s not only achieving more liquid volume share than all other liquid disinfectants brands, but with its unique prolific new product development (NPD) drive, the business has recently become the UK’s number one privately-owned brand in the entire cleaning market, by volume and value. (Kantar 52 w/e December 26th 2021).

Fabulosa has supplied over 100 million units and launched more than 150 exciting fragrances since its launch, which are custom made by Fragrance Oils International who are owned by the world’s largest perfumery and fragrance specialist Givaudan based in Geneva. Fabulosa’s vast range includes Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.

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