Crowdguard, the specialist in event safety management and perimeter protection, has appointed Iain Moran as the company’s new managing director. Iain, a former director of ATG Access, also becomes an equity partner in Crowdguard, and a director of the company’s new Crowdguard US business in the USA.
Bringing more than two decades’ experience in event security, pedestrian safety and perimeter protection to Crowdguard, Iain first joined ATG Access 20 years ago as an installation technician. After moving into sales, he became ATG’s head of UK sales, followed by three years as head of global sales, before being appointed as sales and marketing director in 2019. Iain’s remit at Crowdguard will be to develop and implement a sustainable growth strategy, enabling the company to scale up in terms of both product and service offering, and geographical reach.
ATG Access is an important supply chain partner for Crowdguard, as the company is an approved installer for the award-winning ATG Surface Guard hostile vehicle mitigation (HVM) system, both in the UK and the US. Iain’s understanding of the event safety and anti-terror security market around the world, his close existing relationship with the Crowdguard team, and his strategic vision for further growth will dovetail with the company’s established capabilities as a turnkey specification, supply and installation partner with a broad portfolio of safety, security and anti-terror solutions.
Deborah Ainscough, founder and operations director of Crowdguard, comments: “Iain brings a vast amount of knowledge and experience with him to Crowdguard and will help the company realise its ambition to be a leader in event safety and security, both in the UK and the US.
“Our aim is to provide expert guidance and a complete solution for venues, event organisers, commercial clients and those responsible for the public realm, from risk assessment and specification, through to quality assured deployment. We have already garnered an enviable reputation for technical expertise, quality and customer service, and Iain’s experience will help us build on those strengths as we continue to grow.”
Crowdguard specialises in temporary safety and security installations for events, venues, sites and pedestrian locations, with rapid deployment of surface-mounted HVM and perimeter protection systems. Iain’s appointment and investment in the business is part of the company’s strategic growth plan, which involves adding threat, vulnerability and risk (TVR) assessments, along with vehicle dynamics assessments to Crowdguard’s service offer, in addition to semi-permanent security and anti-terror solutions.
Iain explains: “My investment in Crowdguard and new post as UK managing director and US director provide an exciting opportunity to take a lead role in developing a successful SME through the next stages of growth. I am joining a very talented and ambitious team and have worked with Deborah for some time; we share the same vision and the same passion for keeping people safer.
“Crowdguard’s capabilities have evolved to include expert appraisal of the needs of the project or client, suitable product supply from a wide portfolio, installation of well-maintained and appropriate systems, and rapid removal or reconfiguration of the system when required. I believe it is a market-leading proposition that answers the needs of event organisers, venues and local authorities as we anticipate UK Protect Duty legislation, and I’m looking forward to building on Crowdguard’s success.”
Richard Ellis, interim managing director from ATG Access adds: “We thank Iain for his commitment and contribution to ATG Access over the past 20 years. We wish him every success for the future, and we look forward to continuing a positive working relationship with Crowdguard going forward.”
