Creative agency staff are aiming to conquer ten peaks in ten hours to raise money for a Wiltshire youth charity.
Five staff from Milk & Tweed in Chippenham are bidding to raise at least £1,500 for the Youth Adventure Trust, which is based in Swindon but works with young people on the margins of education all over Wiltshire.
They will be taking on the Ellis Brigham Ten Peaks Challenge in the Brecon Beacons National Park on July 18, where the agency’s team will be setting off at 6am to climb six peaks in the morning and four in the afternoon.
Creative director Jake Jeffries said the company jumped at the chance to take part after being approached by the trust. “Sam Jones, one of our designers, is a keen hiker and wild camper and he is young so he persuaded us all enter,” he said.
“I have wanted to do some more team building activities for a while and we have always been passionate about supporting charities so this seemed like a good fit. I certainly wouldn’t say we are all experienced walkers but we’ll be giving it our all, especially as it is for such a good cause.”
The Youth Adventure Trust works with young people aged between 11 and 16 who are struggling at school, including many who have been excluded, and also young carers looking after poorly relatives. Its three-year programme includes mentoring and a series of residential activity weeks to build confidence and self-esteem.
“It’s nice to get involved with the trust in this way because we are interested in supporting the younger generation,” said Mr Jeffries. “I’m sure we’ll be doing some training before the challenge, it’s a 34km hike and an ascent of 1,695 metres so it is going to be tough – but it is for a great cause.”
The company has set up a fundraising page to donate to the challenge that can be accessed via its website.
Youth Adventure Trust corporate partnerships manager Philippa Cox said: “We are delighted to have Milk & Tweed joining us on the challenge and can guarantee the conversations the team will have on the side of the mountain will be very different to their creative brainstorms in the office.
“By taking part they will not only have a fantastic experience in the mountains but will also be supporting vulnerable young people in their local community to overcome some significant challenges in their daily lives.”
She said there are still places available for other companies to take part. “The Ten Peaks Challenge provides a unique opportunity to get to know your colleagues in a completely different way, enjoy some stunning scenery and really make an impact on vulnerable young lives,” she said.
“Any company interested can contact me on via our website to find out more.”
Find out more about the agency at by searching for Milk & Tweed and the charity by Googling Youth Adventure Trust.