With new YouGov research highlighting that only 32% of 18-24 year olds are in favour of the monarchy, data on pedestrian activity from the King’s Coronation demonstrated that interest in the Royal Family could be on the decline.
The data, which was gathered anonymously by VivaCity’s AI-powered sensors, highlighted traffic and pedestrian counts across key central London hotspots: Westminster and Constitution Hill. The sensors recorded that pedestrian footfall peaked during the procession to the palace from Westminster Abbey.
Compared to an average Saturday, the Coronation witnessed greater footfall, with more distinct peaks throughout the day. Data shows a spike in pedestrian traffic between 6-8am coinciding with the opening of viewing areas, as many arrived early to secure a great viewing spot. Much less movement was recorded during the crowning, with spectators likely waiting in place to view the procession later on, despite rainfall on the day. Movement picked up again to its highest level at 2pm when crowds made their way to Buckingham Palace to catch a glimpse of the Royals on the balcony and the flypast.
VivaCity data also revealed that footfall in areas surrounding Buckingham Palace was twice as high when the Royal Family appeared on the balcony during Queen Elizabeth’s Platinum Jubilee event, compared to the King’s Coronation ceremony on Saturday. Overall footfall was 42% lower during the Coronation than at the Jubilee. Compared to average data from January to May this year, the Coronation saw car usage down by 85% compared to typical use on a Saturday, with a 77% increase in pedestrian activity near the possession route recorded.
Mark Nicholson, CEO at VivaCity commented: “VivaCity’s sensors anonymously gather and analyse footfall, cyclist and traffic data, helping authorities run events smoothly. Working with a range of councils across the globe, our technology is going a long way in promoting active travel, making our towns and cities more sustainable.”