All About The Cooks believe that one day, it will be possible to buy home-cooked food from local people, wherever you are in the world. They have created an online marketplace to make this happen, and have already started doing this in Bristol.
Using the Crowdcube platform, All About The Cooks has set up a campaign to allow investors to buy equity, and Cookpad has invested an impressive £125,000 in the start-up to lead the round. So far, All About The Cooks has raised £290,000. Cookpad, founded in Japan in 1997, is the world’s largest recipe platform with 100 million users, in 74 countries and multiple languages. Their global head-quarters moved to Bristol 5 years ago.
“All About The Cooks is about supporting home-cooks who love to share their food. That real and warm connection of people through cooking and sharing food is the future I aspire to create. I am eager to bring my experience of building and scaling communities as a
shareholder and board member of All About the Cooks.” explains Rimpei Iwata, Cookpad CEO.
Claire Ladkin, Founder of All About the Cooks, agrees. “I am thrilled that Cookpad has joined us on our mission to make it easy to eat ‘real food made by real people’, and has given us the backing to launch our crowdfund. Their investment will inspire others to invest, and Rimpei will be a real asset to our board as we begin our scaling journey. Since our Bristol launch, we have taken over 850 orders and paid c£30,000 to 50 cooks. That’s the thing I’m proudest of. We take a modest commission on each order, so almost all the money changes hands within communities and is paid directly to cooks. It’s great to see the difference that has been made to people. We are raising investment to build a team of great people and improve our technology so we can meet our ambitious targets. We intend to launch in 6 new cities and recruit 250 new cooks within the coming year, and to be generically available in the UK by 2024.”