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Cab Engine Announces New Strategic Partnership with TGI Fridays

Following a competitive pitch, Cab Engine, a digital transformation studio, has announced a new strategic partnership with iconic American-inspired restaurant brand TGI Fridays, to manage its paid search and paid social channels whilst also advising on the direction of SEO across the entire estate, with the goal of increasing booking numbers at its 86 restaurants.

Milly McLellan, Managing Director of Cab Engine, commented: “The new and exciting partnership between Cab Engine and TGI Fridays is a testament to the transformative power of strategic collaborations in the digital age. In the ever-evolving landscape of digital marketing, strategic partnerships are the linchpin to success, and here at Cab Engine, they have found a partner who shares TGI Fridays’ vision for innovation and customer engagement. Together, we will reshape the way customers interact with this beloved American-inspired restaurant brand, creating a digital experience that mirrors the warmth and hospitality found within TGI Fridays’ physical locations.”

Connor Henman, Senior Performance Marketing Manager added: “The curation of knowledge and expertise that worked to acquire this partnership is a demonstration of the best-in-class talent here at Cab Engine. We are set up and ready to deliver impressive results for TGI Fridays and we all look forward to our client partnership growing stronger over the years to come.”

TGI Fridays joins Cab Engine’s existing portfolio of long-standing client partners which includes Fitness First (7+ years) & Kohler Mira (8+ years).

Cab Engine builds long-term partnerships through a constant drive for learning and improvement, continually evolving a client partner’s marketing tech and digital platforms to push them towards the enterprise-level business they desire to be.

Cab Engine sits within Cab Studios group, a unique community of studios and sector specialists, which includes Cab Campaign, Cab Hospitality, and Cab Property. For 20 years, Cab Studios has been making a name for itself with one simple mantra – ‘Uniting Knowledge’. They are one of the most exciting agency incubation companies across Europe, creating businesses and careers for talented individuals to help them unlock their full potential and value.

Picture shows: Members of the Cab Engine team with Abi Ball, Alex Cooke & Rhiannon Scarlett from TGI Fridays.

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