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Business and leisure accommodation hotspot, Aptel East, celebrates successful first year of stays with sights set on next development

Business and leisure Aparthotel, Aptel East, is celebrating a successful first year of trade in the capital with ambitious growth plans in mind.

Martin Brage of Core Real Estate, opened the debut site, Aptel East, in October of 2021 with a vision for providing a high-tech yet comfortable leisure and business stay in the bustling East London.

Aptel East is located on Commercial Road, a short distance from Whitechapel, Shoreditch and Tower Bridge and comprises of 33 suites ranging from family rooms to executive suites.

The property has experienced good pick from a standing start in a slowly recovering hospitality landscape and is now achieving high occupancy levels, with the monthly average running at 80%. The sustained capacity throughout the year has resulted in Aptel East developing a successful rate strategy, which is now running at an achieved daily rate of £150.

Following the successful year, the team has earmarked ambitious plans to open further locations in North, South and West London, bringing exciting competition to some of the city’s major growth hotspots.

Martin Brage, stated: “When designing and creating the Aptel brand, we envisioned a hub for both business and leisure travel in growing districts of the capital. The success of Aptel East in the first year has clearly supported our message as a business.  We have combined the service level of a hotel and the independence of an apartment.  Utilising smart technology to allow guests the flexibility on how they engage with the property, from seamless check-in using smart phones to access the property, through to fully managed reception and 24 hour guest service team on site.

Following an encouraging 12 months, we have identified the next site and formulating plans for new Aptel sites in the North, South and West of London, with the potential for further development across the UK. Alongside this, we are also committed to further improving our original East London site with exciting plans for retail and fitness facilities being put in motion.”

Aptel’s ambitious growth plans are forecast to begin in 2023 starting with improvements to their existing popular Aptel East site with further developments on other sites in due course.

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Aptel East Family Terrace Apartment

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Lily Whiting

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