Sustainability is the capacity to endure and as we all see the changes in global climate, Yorkshire artist Toni Thornton Art kicked off 2022 with a studio sustainability pledge.
At the time, Toni Thornton Art’s annual recycled waste was 4.5x greater than their general waste and on reflection Toni vowed “to increase the amount we recycle and to make the most sustainable choices in a bid to reduce our carbon footprint and to be more earth-friendly.”
The pledge that Toni Thornton Art has made, offsets the carbon produce through their responsible reforestation partnership with Ecologi which sees them plant an additional five trees for every limited edition print sold.
Fast forward four months and they have successfully stuck to their promise. Studio assistant, Meg Bolderson, said, “To date, we have planted 485 trees to a range of reforesting projects across the world and locally in the UK too.”
Toni Thornton said, “It’s incredible, the positive steps we’ve made towards a more sustainable future in just a few weeks is everything, if not more, than what I hoped. We’re looking forward to building upon this over the coming months and years.”
Each of the Toni Thornton Art’s Limited Edition prints are made to order, which allows the studio to support climate positive procedures by maintaining a zero-waste inventory.
But why is it important? Simple. Sustainable packaging is important because it reduces ecological footprint of all the stages in the products life-cycle and helps both the producer and consumer reduce their environmental impact.
Toni, along with her team, are passionate and committed to further research in sustainability, so much so they will continue to investigate the impact on climate by assessing methods of tracking, offsetting and reducing their carbon footprint.
“We strive to be a small but positive cog in the fight against climate change”
– Toni Thornton.
