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Blume announces acquisition of Online Legal

Blume has today received approval from the Financial Conduct Authority (FCA) to complete the acquisition of Online Legal, a technology-led customer acquisition specialist for the legal sector.

The deal will strengthen and broaden Blume’s proposition to law firms by enhancing its cross-channel marketing expertise and offering more service choice and flexibility.

Under the arrangement, both companies will continue to operate as individual entities, connecting active customers with law firms looking to grow through their high-performing consumer brands. The shared technology-driven approach combined with industry knowledge will enable the businesses to capitalise on new business opportunities as well as growing their existing client bases.

The move marks another stage in Blume’s ambitious expansion plans and comes on the back of its rebrand from mmadigital last month, and nine months after it secured private equity funding from Rockpool Investments. The business has doubled in size over the past year and is on track to achieve a £30m turnover by the end of 2023.

Dez Derry, Blume’s CEO and Founder says: “The deal with Online Legal will give us additional capabilities to further enhance our service offering as we continue to evolve and capitalise on our long-term growth plans and improve market strength. The combined entity will add scale and diversification to the business which will enable us to reach a wider audience as well as providing more comprehensive solutions that better satisfy our clients’ needs.”

Nathan O’Connor, Founder and Director of Online Legal, and a former Legal Counsel for Shop Direct says: “This is such an exciting time for Online Legal as we join Blume to embark on a new chapter. Both companies have a similar vision, ethos and focus, which makes us a perfect strategic fit. While we will continue to maintain our separate brands given their individual strengths, the bringing together of the businesses will further enhance our customer proposition with a more forward-thinking vision and approach.”

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Dez Derry, CEO & Founder of Blume

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About Blume Blume is one of the UK’s leading customer acquisition specialists in the legal services sector. It specialises in acquiring cases on behalf of its law firm client base, which are generated via its inhouse consumer brands The Compensation Experts and The Medical Negligence Experts. The business relaunched its brand from mmadigital to Blume in September 2022 to reflect its next phase of growth. It secured private equity funding in early 2022 to invest in the development of new innovative technologies and the expansion of its product offerings. For more information visit About Online Legal Through a consumer focused and technology led approach to online marketing, Online Legal uses highly personalised and vertically targeted online brands to deliver highly vetted, cost effective and compliant medical negligence and housing disrepair leads into the legal sector. For more information visit

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