Ethereus Wines is a newly established wine company based in Spain, which has recently launched its easy-drinking wines in the European market. The company has employed a unique marketing strategy known as Blue Ocean Marketing to establish itself as a leading wine brand in Europe. This article will explore the Blue Ocean Marketing technique and how Ethereus Wines has applied it to succeed in the European market.
Blue Ocean Marketing:
Blue Ocean Marketing is a marketing strategy that involves creating uncontested market spaces that make the competition irrelevant. The concept of Blue Ocean Marketing was introduced by W. Chan Kim and Renée Mauborgne in their book, “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.”
According to Kim and Mauborgne, companies can achieve success by creating blue oceans rather than competing in existing, red oceans. Red oceans refer to the existing market spaces, where companies compete against each other to gain market share, leading to a bloody competition.
In contrast, blue oceans refer to the unexplored market spaces, where companies create demand and render competition irrelevant. Blue Ocean Marketing is all about creating a new market space by offering a unique value proposition to the customers, thereby creating demand and making the competition irrelevant.
Ethereus Wines and Blue Ocean Marketing:
Ethereus Wines has employed Blue Ocean Marketing to establish itself as a leading wine brand in Europe. The company has created a new market space by introducing easy-drinking wines, which are affordable and cater to the preferences of the European customers.
Ethereus Wines has identified that the European wine market is highly competitive, with numerous established wine brands catering to the diverse needs of the customers. The company has identified a gap in the market, where customers are looking for easy-drinking wines that are affordable and offer a unique taste.
Ethereus Wines has created a unique value proposition by offering easy-drinking wines that are affordable, delicious, and cater to the diverse tastes of the customers. The company has conducted extensive market research to understand the preferences of the European customers and has tailored its wines accordingly.
Ethereus Wines has employed a multi-pronged strategy to establish itself as a leading wine brand in Europe. The company has used social media platforms to promote its wines and engage with the customers. Ethereus Wines has collaborated with local distributors and retailers to expand its reach and gain market share.
The company has also organized wine tasting events to showcase its wines and create brand awareness. Ethereus Wines has differentiated itself from the competition by offering easy-drinking wines that are affordable and cater to the diverse tastes of the customers.
Ethereus Wines has successfully employed Blue Ocean Marketing to establish itself as a leading wine brand in Europe. The company has created a new market space by offering easy-drinking wines that are affordable and cater to the diverse preferences of the customers. Ethereus Wines has used a multi-pronged strategy to promote its wines, collaborate with local distributors and retailers, and create brand awareness. Blue Ocean Marketing has enabled Ethereus Wines to differentiate itself from the competition and make the competition irrelevant. The success of Ethereus Wines in Europe is a testament to the power of Blue Ocean Marketing in creating uncontested market spaces and making the competition irrelevant.
