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Adagio becomes Official Partner of Paris La Défense Arena

London, 19th February 2024 – Adagio, European leader in aparthotels, becomes Official Partner of Paris La Défense Arena, the largest indoor venue in Europe, welcoming more than a million visitors annually from the four corners of the globe. This strategic alliance, which has been signed until June 2026, underlines Adagio’s desire and ambition to strengthen its notoriety and visibility in Europe and internationally, while embodying the emotional and inspirational dimension of its brand.

With a very strong reception and accommodation capacity on the Place de la Défense and its surroundings (nine establishments, 876 apartments), Adagio also aspires to boost its bookings for both business or leisure travelers. This collaboration aims to highlight the loyalty program (Accor Live Limitless) by offering exclusive “Member of All” experiences, illustrating the brand’s commitment to quality hospitality and growing relationships with its customer base. This union is the result of the combination of values ​​between the two partners sharing the same ambition: to offer their customers unforgettable experiences through sport, culture and local life. As part of the partnership, there will be numerous activations which increase the visibility of the Adagio brand, including new benefits for its customers and All members, highlighting its accommodation offering. In addition to this, the customer journey of both the physical and digital elements of the Paris La Défense Arena as well as an in & out stadium promotion via the giant screens of the enclosure. A dressing room in Adagio colors will also be accessible to Adagio customers and partners.

“As a major player in accommodation, welcoming travelers, and the transition of cities, we are delighted with this new partnership which reflects the DNA and values ​​we have in common of our brands and embodies both the modernity, the dynamism of our brand and its promise “Here for you”. This collaboration also highlights Adagio’s proximity and attention to its customers, offering them new and unforgettable experiences through entertainment.In addition, we share with Paris La Défense Arena a concern for the environment, territories and local stakeholders. A great adventure begins!” underlines Virginie Barboux, SVP Customer and Marketing at Adagio

“Paris La Défense Arena is committed to being the place where every visitor enjoys an incomparable and complete entertainment experience,” says Frédéric Longuépine, President of Paris La Défense Arena. “This collaboration with Adagio gives us the opportunity to create unique and memorable moments together for all our visitors. Together, we are opening new perspectives to welcome them in the best conditions and offer our 45,000 spectators total immersion in the heart of music and entertainment.”

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About Adagio Adagio is the European leader in apartment hotels. Created in France in 2007 as a joint venture between Accor and Pierre & Vacances Center Parcs, Adagio today has 130 sites and 14,626 apartments, spread across 16 countries. It is the largest network of aparthotels in Europe. Combining the flexibility of an apartment and the services of a hotel, Adagio Aparthotels are the best solution for medium and long stays, offering the best value for money to both business and leisure travelers, and those who enjoy both at the same time. Located in urban areas, Adagio Aparthotels are available in three ranges: Adagio Original, in the heart of major cities; Adagio Access, in the center of regional capitals or on the outskirts of large cities; and ADAGIO Premium, luxury aparthotels. About Paris La Défense Arena Paris La Défense Arena located in the Hauts-de-Seine department is a hybrid venue that is both a concert hall and a stadium, a few minutes from the center of the capital and in the heart of Paris La Défense.Paris La Défense Arena, the largest indoor arena in Europe, is revolutionising the codes of sport and entertainment. Its exceptional acoustics, its technological innovations, and its unique projection surface in the world – 1800m² – contribute to making each event a grandiose and unforgettable show. Resident venue of Racing 92, Paris La Défense Arena is fully modular and can accommodate 10,000 to 43,000 people. Built in the heart of an urban environment, in the heart of Europe’s leading business district, the Ile-de-France temple of sport, entertainment and business conventions was inaugurated on October 19, 2017 by the Rolling Stones. Having become an essential stop for athletes and artists from around the world, Paris La Défense Arena has welcomed Paul McCartney, Mylène Farmer, Pink and will be the Paris 2024 Olympic and Paralympic site for the swimming and waterpolo events. Paris La Défense Arena is leading a sustainable development approach through 10 key commitments including its control of energy management, its control of hygrothermal comfort and the installation of air filters thus ensuring an optimal experience for all spectators. www.parisladefense-arena.com

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For further information on Adagio, please contact:

Sarah Grindley | [email protected] +44 7905961420

Iram Khawaja | [email protected]  +44 7827 062383

Rita Rowe  [email protected]  +44 7711 071451

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