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A new £3 million entertainment Coventry venue all set for grand opening

A new £3 million Coventry entertainment venue is set for a grand opening later this year after being delayed by Covid-19.

Players Entertainment, a new concept for the region, has been created on the site of the former Pink Parrot nightclub in the city centre and will create up to 100 full and part-time job opportunities.

The property was acquired by local entrepreneur Jeffy Li in 2019 but redevelopment and opening plans had to be put on hold until now.

Now, the dramatic transformation of the venue is close to being complete and the first areas of the entertainment complex are open for bookings.

It features 20 private hire rooms that can cater for any party size up to 45 people and can be stretched to host mega parties of up to 80 guests through their connecting rooms.

Each room has its own unique décor and is equipped with up to 180-inch TVs, state-of-the-art sound systems and the most up to date karaoke systems. Guests can tap into the venue’s playlist – or use their own smartphone to access the music they want to listen or sing along to on YouTube or Spotify.

Each room receives VIP room service with drinks and snacks ordered through a touch of a service button and delivered straight to the room by the team, who offer the highest levels of customer service.

Once fully open, Players Entertainment will feature a floor that offers a Club Lounge with a stunning bar and space for 500 people to watch live sports, enjoy a wide range of live events, as well as opportunities for e-sports gaming competitions.

Jonathan Owusu, the General Manager of Players Entertainment, said the venue can offer something for everyone.

He said: “We are so happy to finally be able to welcome guests into our new private hire rooms. We’ve invested more than £3 million to create a venue that is new to Coventry and unique to the UK and, since we soft-launched a few weeks ago, the feedback has been phenomenal.

“Our rooms can be booked for any occasion from children parties, celebrations, corporate meetings, right through to a group of friends who simply want to get together and chill out in a great venue to watch a big sporting occasion.

“It’s not all about karaoke because, although each room has access to tens of thousands of songs, it also features connectivity to watch films, host presentations, play gaming consoles and more.

“It’s very hard to describe the venue and, even with pictures, it doesn’t do it justice. It is bold, colourful and comfortable with mass use of internal smart LED lighting. We’ve invested heavily to ensure that our guests feel like they have come to a special venue that is like nowhere they’ve been before.

“Work is continuing in our E-Lounge bar and live events area – which will offer live bands, events for children, comedy, discos, jazz nights, e-sport tournaments and more – this will be ready to be unveiled this summer following a grand opening.

“We are delighted to be investing in the city, creating new jobs and giving a boost to the economy by providing high-quality entertainment experiences that are safe, versatile and fun.”

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Pictured: Jonathan Owusu, general manager (right), with Linda Zhu, marketing director of Players Entertainment

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